Friday, 23 January 2009

WE’RE GONNA NEED A BIGGER POSTBAG - - LOVEFiLM.COM CELEBRATES ONE MILLION SUBSCRIBERS


MAY THE POST BE WITH YOU this morning…film fans across the country have been left rubbing their eyes after their post was hand-delivered by the likes of Batman, Shrek and Star Wars Storm Troopers. LOVEFiLM.com, the revolutionary online DVD-by-post rental service, joined forces with the Royal Mail to dress their postmen and women as film characters for the day to mark the company blasting past their one millionth subscriber milestone.

LOVEFiLM has transformed the film rental industry since its launch in 2004 and despite the current recessionary gloom membership over the last six months has continued to soar by a record 20%. In the last month alone the company registered its highest number of new subscriptions, seeing the total LOVEFiLM.com membership sail past the one million mark.

Simon Calver, CEO of LOVEFiLM.com, comments:

“We’re delighted Royal Mail has marked our milestone by encouraging its postmen and women to deliver their rounds dressed as their favourite film characters. In less than five years we’ve grown from a UK kitchen-table business to the UK’s third largest home entertainment subscription service – offering unrivalled choice, value and convenience that has genuinely changed the way people consume film. There is no doubt that the ‘staying in is the new going out’ trend is perfectly suited to the LOVEFiLM offering, and with people now spending more time at home we are providing access to the biggest film collection in Europe. With over 65,000 unique titles, no late fees, subscription packages from £3.91 as well as the largest online film community, if ever there was a right product, at the right time, it is LOVEFiLM,com. We’re looking forward to welcoming the next million!”


Tuesday, 6 January 2009

Your affiliate sales increase in January

As I have stated before, when LOVEFiLM is running a major TV advertising campaign our affiliates benefit by promoting the same offer online and closing the sale when the awareness has been raised. For the whole of January we are once again on TV promoting our 14 day free trial, so now is the month to promote this offer.

video

In previous months of TV advertising we have seen affiliates sales increase by 30% for those that know to place our offer in 'hot deals' sections of their sites, or with information about the service. Last January affiliates did well during the sales and money saving buzz, and this year the credit crunch is even bigger.

If you are not currently promoting LOVEFiLM then let me know if anything is stopping you, or contact your account manager. We can see what we can do to change this.

Also while I have you attention - would anyone like to meet LOVEFiLM to tell us what you want from APIs that we can develop to meet your specific affiliate needs?

Monday, 5 January 2009

New Gaming Creative

LOVEFiLM has updated its gaming rental banner creative. Our new banner range features big name releases across Wii, PS3 and Xbox.

These have already been updated on Tradedoubler so if you are already promoting our gaming offer you do not have to do anything. If not, now would be the perfect time to start. Think of all the people that did not get the games they wanted at Christmas, and need a cheap way to play them. Or the amount of people that got a new gaming console and have realised games cost £30-40 each. With our offer these people could be playing games for free during their trial of our service.



And to give you some more information here are some articles on the console wars from this Christmas.

Christmas games sales fight
http://www.guardian.co.uk/technology/gamesblog/2008/dec/03/games-microsoft
PS3 suffers in holiday season
http://www.theinquirer.net/inquirer/news/224/1050224/ps3-suffers-in-holiday-season
PS2 is still console king
http://www.theinquirer.net/inquirer/news/217/1050217/ps2-is-still-console-king