After being shortlisted in two categories at Monday night’s Connect Awards 2008, EDR walked away with the Best New Data Technology award for Pure Lead, their online lead generation, management and conversion software.
Fighting off competition from The Software Bureau and Digital Marketing Group, EDR took the award for their work on the LOVEFiLM online lead generation campaign, a shining example of best practice and the successful implementation of technology in a cost effective and scalable new channel.
The Pure Lead technology is used to raise data quality through real-time validation and deduping across multiple sources of data. It cuts the end-to-end process time for lead generation and ensures the swift delivery of data that is still fresh and responsive. The combination of improved data quality and dramatically reduced time to contact creates the perfect conditions for converting prospects.
Alongside our affiliate marketing I also run our lead generation and email marketing, so it was great to see my agency win this award.
Friday, 26 September 2008
Tuesday, 16 September 2008
Lovefilm Shop - 1 year old
Just a quick post to celebrate that the Lovefilm Retail program will have been open for 1 year at the end of September. Its been a great addition to the Lovefilm family and interesting to see a pure retail offering alongside the monthly service, gifts and pay as you go.
Thanks to anyone who has used our product feed or our banners to promote the shop - and don't forget it is cross tracked on the main Lovefilm program as well.
Thanks to anyone who has used our product feed or our banners to promote the shop - and don't forget it is cross tracked on the main Lovefilm program as well.
Tuesday, 2 September 2008
Tradedoubler Summit 08
I'm looking forward to the Tradedoubler Summit this Thursday as its a great chance to see the state of the industry and catch up with friends. Looks like the focus will be on hot topics for publishers and affiliates followed by some great networking opportunities, so I hope to see as many of our affiliates as possible on the day. I am available to chat about anything regarding our program or ideas you have.
And I'm sure we can persuade our account managers to facilitate the networking with a beer or 2 in the evening.
And I'm sure we can persuade our account managers to facilitate the networking with a beer or 2 in the evening.
program changes - new commission structure
LOVEFiLM are making some changes to the structure of our account and standard payment tariffs.
As of the 1st of September the following tariffs apply. A lead is still classed as someone who signs up for a no commitment free trial:
Lead 1-25 @ £9
Lead 26-50 @ £12
Lead 51-100 @ £13
Lead 101-200 @ £14
Lead 201-500 @ £15
Lead 501+ @ £17
These slight reductions in tariffs are across all affiliate activity and networks. These changes will enable us to try new promotions as well as add bonuses and incentives where they are most deserved. These tariffs are still the highest paying rates across online DVD rental programs and extremely competitive across all CPL programs.
As of the 1st of September the following tariffs apply. A lead is still classed as someone who signs up for a no commitment free trial:
Lead 1-25 @ £9
Lead 26-50 @ £12
Lead 51-100 @ £13
Lead 101-200 @ £14
Lead 201-500 @ £15
Lead 501+ @ £17
These slight reductions in tariffs are across all affiliate activity and networks. These changes will enable us to try new promotions as well as add bonuses and incentives where they are most deserved. These tariffs are still the highest paying rates across online DVD rental programs and extremely competitive across all CPL programs.
Wednesday, 6 August 2008
LOVEFiLM back on TV - close the sale for us
At LOVEFiLM once again from 15th August we are going to have a huge TV campaign promoting our free 2 week trial - the same offer our affiliates have. The synergy that we get from these 2 channels always improves affiliate volumes by at least 15% and up to 30% for certain affiliate partners.
I urge you all to get our ads into prominent places on your sites, while also updating any copy to include 'as seen on TV', 65,000 titles, prices from £3.99 and the fact that over 600,000 members are already enjoying the service.
I urge you all to get our ads into prominent places on your sites, while also updating any copy to include 'as seen on TV', 65,000 titles, prices from £3.99 and the fact that over 600,000 members are already enjoying the service.
Tuesday, 5 August 2008
free LOVEFiLM memberships - promote our shop
Hi Guys
I am eager to get you all promoting our Lovefilm Retail program on Tradedoubler so am giving out some free memberships to our rental offer to get you motivated. I've got 5 free annual memberships for our August promotion each worth £120 to give to you.
To be in with your chance to win simply make your 1st sale on the program for August.
We have a range of banners and a product feed of our entire range of DVDs, games and blank storage/media storage.
If you are not already signed up to the Shop program on Tradedoubler the details are:
Program name: Lovefilm Retail
Program ID: 60289
Also for any queries on Lovefilm Retail get in touch with Kate Walsh, who manages our retail offerings - Kate.Walsh@lovefilm.com
She can help you if you have an idea for a coupon or other special promotions.
I am eager to get you all promoting our Lovefilm Retail program on Tradedoubler so am giving out some free memberships to our rental offer to get you motivated. I've got 5 free annual memberships for our August promotion each worth £120 to give to you.
To be in with your chance to win simply make your 1st sale on the program for August.
We have a range of banners and a product feed of our entire range of DVDs, games and blank storage/media storage.
If you are not already signed up to the Shop program on Tradedoubler the details are:
Program name: Lovefilm Retail
Program ID: 60289
Also for any queries on Lovefilm Retail get in touch with Kate Walsh, who manages our retail offerings - Kate.Walsh@lovefilm.com
She can help you if you have an idea for a coupon or other special promotions.
Tuesday, 22 July 2008
The LOVEFiLM Shop - 40% off Blu-ray + more special offers
The Lovefilm Shop are promoting 40% off selected Blu-ray titles including Superbad and Cars. We also have many other promotions such as film boxsets from £4.93 and DVD of the week 10,000 BC for £9.93. Also we recently good some good press from The Times Online and The Times on Sunday for our prices compared to Tesco and Asda.
In the very near future we will be updating our product feed to include blank media/storage. We are excited about this new addition and will be sure to let our affiliates know once the feed has gone live. If you are not already signed up to the Shop program on Tradedoubler the details are:
Program name: Lovefilm Retail
Program ID 60289
Friday, 27 June 2008
A/B and multi-variate testing to improve conversion on Lovefilm homepage
Thought I would post something about the multi-variate testing that Lovefilm has been doing to improve conversion on our website. As we send most affiliate traffic to our homepage all affiliates should have seen increased CCR from the recent tests.
Our digital and usability product manager Craig Sullivan recently spoke to e-consultancy about the work we have been doing in MVT. Below are the key points and the whole article can be found at http://www.e-consultancy.com/news-blog/365649/q-a-lovefilm-s-craig-sullivan-on-a-b-and-multi--variate-testing.html
So how long has Lovefilm been testing for?
We've been A/B testing all sorts of stuff for a few years now but we recently found a really good Multi Variate testing solution from Optimost (www.optimost.com) that has been getting us good results. We're trying to do loads more tests because the gains are so fundamental to our bottom line. It's also useful for us to assess the impact of changes we sometimes make rather than trying to guess the outcome.
What benefits are you getting from MVT?
There are obvious financial benefits - because of our fast growth as a business, we drive a lot of traffic to our site. We recently did a test with 192 elements and found two major changes that increased conversion. This gets us substantial additional revenue each year.
The other brilliant side benefit is that time spent endlessly tweaking designs or choosing 'the best design' is now reduced. I spend less time in long pointless meetings arguing about whether we should use dropdowns or whether the button should have shadows or what colour an element should be - our customers let us put all the ideas into a bucket and see what things work.
What are the key lessons you've learnt?
MVT testing is easy and everyone should be doing this. There are solutions that are completely free all the way up to thousands of pounds so there is plenty of choice in the market.
The biggest things personally for me are how it radically changed our design and approval process and how it removed the guesswork from site changes. We shouldn't be trying to 'guess' customer behaviour and we just shrug now, accept this fact and get on with letting the customers settle it for us.
credit: e-consultancy
Our digital and usability product manager Craig Sullivan recently spoke to e-consultancy about the work we have been doing in MVT. Below are the key points and the whole article can be found at http://www.e-consultancy.com/news-blog/365649/q-a-lovefilm-s-craig-sullivan-on-a-b-and-multi--variate-testing.html
So how long has Lovefilm been testing for?
We've been A/B testing all sorts of stuff for a few years now but we recently found a really good Multi Variate testing solution from Optimost (www.optimost.com) that has been getting us good results. We're trying to do loads more tests because the gains are so fundamental to our bottom line. It's also useful for us to assess the impact of changes we sometimes make rather than trying to guess the outcome.
What benefits are you getting from MVT?
There are obvious financial benefits - because of our fast growth as a business, we drive a lot of traffic to our site. We recently did a test with 192 elements and found two major changes that increased conversion. This gets us substantial additional revenue each year.
The other brilliant side benefit is that time spent endlessly tweaking designs or choosing 'the best design' is now reduced. I spend less time in long pointless meetings arguing about whether we should use dropdowns or whether the button should have shadows or what colour an element should be - our customers let us put all the ideas into a bucket and see what things work.
What are the key lessons you've learnt?
MVT testing is easy and everyone should be doing this. There are solutions that are completely free all the way up to thousands of pounds so there is plenty of choice in the market.
The biggest things personally for me are how it radically changed our design and approval process and how it removed the guesswork from site changes. We shouldn't be trying to 'guess' customer behaviour and we just shrug now, accept this fact and get on with letting the customers settle it for us.
credit: e-consultancy
Monday, 16 June 2008
Affiliate Marketing People in Good Cause Shock!
Thats right, affilliates, affiliate networks and publishers worked together to do something good for once - Dragon Boat Racing for charity!
Thank you to those who donated to the charity event in aid of The Anthony Nolan Trust on the 12 of June. Tradedoubler entered 4 strong teams and in all participates raised over £10.5k for charity, and you can still donate if you like at http://www.justgiving.com/tradedoublerdragonboat
Below is proof of said activity, with guns pumping after a hard fought race. Lovefilm’s involvement with Tradedoubler’s Viking team also helped us to thrash our competition on our way to winning the final and being showered in glory. Smaller contributions were made by the likes of Nectar, TMN Media, Jessops, CK Net Ltd and Tradedoubler themselves - George 'Splasher' Head and Wolfy “check out these guns” Light-Wilkinson
The Anthony Nolan Trust takes back lives from leukaemia by managing and recruiting new donors to the UK's most successful bone marrow register as well as undertaking vital research leading to improvements in the effectiveness and safety of bone marrow transplants.
The Anthony Nolan is responsible for finding suitable unrelated donors for patients who require bone marrow transplants. Fewer than 30 per cent of patients who need bone marrow transplants are able to find a compatible donor within their own families. The rest rely on the generosity of strangers who have volunteered to donate bone marrow to anyone in need.
Thank you to those who donated to the charity event in aid of The Anthony Nolan Trust on the 12 of June. Tradedoubler entered 4 strong teams and in all participates raised over £10.5k for charity, and you can still donate if you like at http://www.justgiving.com/tradedoublerdragonboat
Below is proof of said activity, with guns pumping after a hard fought race. Lovefilm’s involvement with Tradedoubler’s Viking team also helped us to thrash our competition on our way to winning the final and being showered in glory. Smaller contributions were made by the likes of Nectar, TMN Media, Jessops, CK Net Ltd and Tradedoubler themselves - George 'Splasher' Head and Wolfy “check out these guns” Light-Wilkinson
The Anthony Nolan Trust takes back lives from leukaemia by managing and recruiting new donors to the UK's most successful bone marrow register as well as undertaking vital research leading to improvements in the effectiveness and safety of bone marrow transplants.
The Anthony Nolan is responsible for finding suitable unrelated donors for patients who require bone marrow transplants. Fewer than 30 per cent of patients who need bone marrow transplants are able to find a compatible donor within their own families. The rest rely on the generosity of strangers who have volunteered to donate bone marrow to anyone in need.
Thursday, 5 June 2008
June - back on TV, time for affiliates to cash in
The latest LOVEFiLM.COM TV spot featuring a voice over by Simon Pegg is now out. Clips from I Am Legend, The Golden Compass, Sweeny Todd and some classic clips. Its my favourite so far due to a clip from The Big Lebowski that always makes me laugh.
As always TV exposure is great for our affiliates - you guys get to close the deal and take the commission. Let me know if need anything from me to help with this, and you can always embed this ad on your page with your links.
As always TV exposure is great for our affiliates - you guys get to close the deal and take the commission. Let me know if need anything from me to help with this, and you can always embed this ad on your page with your links.
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