Some good LOVEFiLM Retail good news for this week - your users will be able to get a MASSIVE 10% off from Monday 20th October until midnight on Wednesday 22nd October.
To get the 10% off everything at the LOVEFiLM shop they will need to enter HALLOWEEN at the checkout!
Personally the highlight is getting the Friday the 13th boxset (8 films) for £16.14 - each is a classic but number 6 the pick of the bunch.
Chris Perrett is the LOVEFiLM Retail Account Manager if you have any questions:
E-Mail:Chris.Perrett@TradeDoubler.com
Monday, 20 October 2008
Monday, 13 October 2008
A4U Expo Tomorrow
Just been back from holiday for under a week and managed to clear some time to attend the A4U Expo for the next 2 days. Bet I am not the only one interested to seeing how the industry is dealing with the bank and credit crisis, as so far affiliates seem to be the ones bucking the trend. If anything this seems to be fueling some growth in the channel.
I'll be at the Ice Bar at the end of the last day and no doubt catching up on some emails in the Tradedoubler chill out zone (bit of a contradiction to be doing both) throughout the breaks, so hope to see some familar faces. My basic plan of attack is below, but bound to change as I look into the conferences in more detail.
Tuesday
Real World Affiliate Management Tips - How to Communicate, Motivate & Incentivise Affiliates Effectivley
10 Ways to Get the Most Out of your Paid Search Affiliates
Social Media - The Affiliate Advantage, The Law and The Future
Jupiter Research - Attracting & Retaining Customers in a Challenging Economy
Understanding Incentivised Traffic in Affiliate Marketing
Wednesday
Dare to Be Different - Affiliate Programme Brainstorming
How to Manage a Successful Affiliate Programme : Strategies from Award Winning Affiliate Managers
What the Affiliate Marketing Council can do for You
Do Incentive Sites add Incremental Value to your Programme? An example of Successful Partnerships
Payment Trends and Strategies in Affiliate Marketing
Networking Party at the Ice Bar
I'll be at the Ice Bar at the end of the last day and no doubt catching up on some emails in the Tradedoubler chill out zone (bit of a contradiction to be doing both) throughout the breaks, so hope to see some familar faces. My basic plan of attack is below, but bound to change as I look into the conferences in more detail.
Tuesday
Real World Affiliate Management Tips - How to Communicate, Motivate & Incentivise Affiliates Effectivley
10 Ways to Get the Most Out of your Paid Search Affiliates
Social Media - The Affiliate Advantage, The Law and The Future
Jupiter Research - Attracting & Retaining Customers in a Challenging Economy
Understanding Incentivised Traffic in Affiliate Marketing
Wednesday
Dare to Be Different - Affiliate Programme Brainstorming
How to Manage a Successful Affiliate Programme : Strategies from Award Winning Affiliate Managers
What the Affiliate Marketing Council can do for You
Do Incentive Sites add Incremental Value to your Programme? An example of Successful Partnerships
Payment Trends and Strategies in Affiliate Marketing
Networking Party at the Ice Bar
Monday, 29 September 2008
Lovefilm wins No 2 spot in Sunday Times Tech Track 100
In yesterday’s Sunday Times, Lovefilm came second in the highly regarded and prestigious Tech Track 100. This is the league table which measures Britain’s fastest growing and most successful private technology firms. This is the second year Lovefilm have featured in this league table. Last year we achieved an award for reaching the no 5 spot.
We have once again received public recognition for our achievements in a year when the general market and economic conditions have really tightened up.
Such growth is achieved through the hard work of every Lovefilm employee but also our partners, agencies and affiliates. We have seen great growth in our online channel thanks to working hard with affiliates to grow the programs we run and developing new offers that affiliates want to promote.
You can read the full report on our best achievement to date by following this link: http://www.fasttrack.co.uk/fasttrack2002/bin/2008-TechTrack100.pdf
We have once again received public recognition for our achievements in a year when the general market and economic conditions have really tightened up.
Such growth is achieved through the hard work of every Lovefilm employee but also our partners, agencies and affiliates. We have seen great growth in our online channel thanks to working hard with affiliates to grow the programs we run and developing new offers that affiliates want to promote.
You can read the full report on our best achievement to date by following this link: http://www.fasttrack.co.uk/fasttrack2002/bin/2008-TechTrack100.pdf
Friday, 26 September 2008
EDR wins Best New Data Technology award at Connect 2008 for LOVEFiLM campaign
After being shortlisted in two categories at Monday night’s Connect Awards 2008, EDR walked away with the Best New Data Technology award for Pure Lead, their online lead generation, management and conversion software.
Fighting off competition from The Software Bureau and Digital Marketing Group, EDR took the award for their work on the LOVEFiLM online lead generation campaign, a shining example of best practice and the successful implementation of technology in a cost effective and scalable new channel.
The Pure Lead technology is used to raise data quality through real-time validation and deduping across multiple sources of data. It cuts the end-to-end process time for lead generation and ensures the swift delivery of data that is still fresh and responsive. The combination of improved data quality and dramatically reduced time to contact creates the perfect conditions for converting prospects.
Alongside our affiliate marketing I also run our lead generation and email marketing, so it was great to see my agency win this award.
Fighting off competition from The Software Bureau and Digital Marketing Group, EDR took the award for their work on the LOVEFiLM online lead generation campaign, a shining example of best practice and the successful implementation of technology in a cost effective and scalable new channel.
The Pure Lead technology is used to raise data quality through real-time validation and deduping across multiple sources of data. It cuts the end-to-end process time for lead generation and ensures the swift delivery of data that is still fresh and responsive. The combination of improved data quality and dramatically reduced time to contact creates the perfect conditions for converting prospects.
Alongside our affiliate marketing I also run our lead generation and email marketing, so it was great to see my agency win this award.
Tuesday, 16 September 2008
Lovefilm Shop - 1 year old
Just a quick post to celebrate that the Lovefilm Retail program will have been open for 1 year at the end of September. Its been a great addition to the Lovefilm family and interesting to see a pure retail offering alongside the monthly service, gifts and pay as you go.
Thanks to anyone who has used our product feed or our banners to promote the shop - and don't forget it is cross tracked on the main Lovefilm program as well.
Thanks to anyone who has used our product feed or our banners to promote the shop - and don't forget it is cross tracked on the main Lovefilm program as well.
Tuesday, 2 September 2008
Tradedoubler Summit 08
I'm looking forward to the Tradedoubler Summit this Thursday as its a great chance to see the state of the industry and catch up with friends. Looks like the focus will be on hot topics for publishers and affiliates followed by some great networking opportunities, so I hope to see as many of our affiliates as possible on the day. I am available to chat about anything regarding our program or ideas you have.
And I'm sure we can persuade our account managers to facilitate the networking with a beer or 2 in the evening.
And I'm sure we can persuade our account managers to facilitate the networking with a beer or 2 in the evening.
program changes - new commission structure
LOVEFiLM are making some changes to the structure of our account and standard payment tariffs.
As of the 1st of September the following tariffs apply. A lead is still classed as someone who signs up for a no commitment free trial:
Lead 1-25 @ £9
Lead 26-50 @ £12
Lead 51-100 @ £13
Lead 101-200 @ £14
Lead 201-500 @ £15
Lead 501+ @ £17
These slight reductions in tariffs are across all affiliate activity and networks. These changes will enable us to try new promotions as well as add bonuses and incentives where they are most deserved. These tariffs are still the highest paying rates across online DVD rental programs and extremely competitive across all CPL programs.
As of the 1st of September the following tariffs apply. A lead is still classed as someone who signs up for a no commitment free trial:
Lead 1-25 @ £9
Lead 26-50 @ £12
Lead 51-100 @ £13
Lead 101-200 @ £14
Lead 201-500 @ £15
Lead 501+ @ £17
These slight reductions in tariffs are across all affiliate activity and networks. These changes will enable us to try new promotions as well as add bonuses and incentives where they are most deserved. These tariffs are still the highest paying rates across online DVD rental programs and extremely competitive across all CPL programs.
Wednesday, 6 August 2008
LOVEFiLM back on TV - close the sale for us
At LOVEFiLM once again from 15th August we are going to have a huge TV campaign promoting our free 2 week trial - the same offer our affiliates have. The synergy that we get from these 2 channels always improves affiliate volumes by at least 15% and up to 30% for certain affiliate partners.
I urge you all to get our ads into prominent places on your sites, while also updating any copy to include 'as seen on TV', 65,000 titles, prices from £3.99 and the fact that over 600,000 members are already enjoying the service.
I urge you all to get our ads into prominent places on your sites, while also updating any copy to include 'as seen on TV', 65,000 titles, prices from £3.99 and the fact that over 600,000 members are already enjoying the service.
Tuesday, 5 August 2008
free LOVEFiLM memberships - promote our shop
Hi Guys
I am eager to get you all promoting our Lovefilm Retail program on Tradedoubler so am giving out some free memberships to our rental offer to get you motivated. I've got 5 free annual memberships for our August promotion each worth £120 to give to you.
To be in with your chance to win simply make your 1st sale on the program for August.
We have a range of banners and a product feed of our entire range of DVDs, games and blank storage/media storage.
If you are not already signed up to the Shop program on Tradedoubler the details are:
Program name: Lovefilm Retail
Program ID: 60289
Also for any queries on Lovefilm Retail get in touch with Kate Walsh, who manages our retail offerings - Kate.Walsh@lovefilm.com
She can help you if you have an idea for a coupon or other special promotions.
I am eager to get you all promoting our Lovefilm Retail program on Tradedoubler so am giving out some free memberships to our rental offer to get you motivated. I've got 5 free annual memberships for our August promotion each worth £120 to give to you.
To be in with your chance to win simply make your 1st sale on the program for August.
We have a range of banners and a product feed of our entire range of DVDs, games and blank storage/media storage.
If you are not already signed up to the Shop program on Tradedoubler the details are:
Program name: Lovefilm Retail
Program ID: 60289
Also for any queries on Lovefilm Retail get in touch with Kate Walsh, who manages our retail offerings - Kate.Walsh@lovefilm.com
She can help you if you have an idea for a coupon or other special promotions.
Tuesday, 22 July 2008
The LOVEFiLM Shop - 40% off Blu-ray + more special offers
The Lovefilm Shop are promoting 40% off selected Blu-ray titles including Superbad and Cars. We also have many other promotions such as film boxsets from £4.93 and DVD of the week 10,000 BC for £9.93. Also we recently good some good press from The Times Online and The Times on Sunday for our prices compared to Tesco and Asda.
In the very near future we will be updating our product feed to include blank media/storage. We are excited about this new addition and will be sure to let our affiliates know once the feed has gone live. If you are not already signed up to the Shop program on Tradedoubler the details are:
Program name: Lovefilm Retail
Program ID 60289
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