If I had an unlimited expense account I would have been at the Virtual Goods Summit in San Francisco where things also got a bit heated in regards to social network games. The debate about the types of offers on purchases and games promoted via TrialPay, OfferPal and Zynga etc opened up the issue of what products and services are ethical. Video found on articles on Tech Crunch over the weekend.
While I am not endorsing anything dodgy around mobile phone subscriptions I can say that the traffic we get from this area is not concerning me at the moment. Just like with all the cash back and ipod giveaway sites we monitor the traffic and conversion from trial to paying, and it seems Netflix and others do the same in the states.
While the UK is still obsessed with voucher sites it seems we are some way from fully understanding virtual goods and alternative currency, maybe in 6 months we will be having the same debates here.
Monday, 2 November 2009
Tuesday, 6 October 2009
Ad-tech summary
Ad-tech London has been and gone and as always a lot of presentations occurred over the 2 days looking at the online industry and the future developments. Angela Natividad was the resident Tweeter over the 2 days and has a helpful summary of all the main talking points available at imedia connection with a focus on the social media aspect.
Some of these points include:
Twitter has yet to demonstrate its value, either qualitative or quantitative, to the brands that use it
Women will be driving most of the technological change. We're entering what Chris Sanderson (The Future Laboratory) calls 'the female century’
The transparency of social media mean brands must work extra hard to be loved
People aren't 100 per cent digital -- a lot of our lives are still spent at bus stops, in waiting rooms or out in parks, tossing balls. Consider where digital fits into the lives of your users, then move forward from there
I attended the show and maybe it is the result of doing so for the past 5 years but it seemed like the show was stuck in a rut in terms of companies selling a product from the stands. No one I spoke to was offering something drastically new, with the talk about evolving online advertising to be more targeted and still a lot of people working to a CPM business model. It would seem the fact that display spend fell greatly at the end of last year has not pushed everyone to the CPA model that affiliates are excelling at.
Some of these points include:
Twitter has yet to demonstrate its value, either qualitative or quantitative, to the brands that use it
Women will be driving most of the technological change. We're entering what Chris Sanderson (The Future Laboratory) calls 'the female century’
The transparency of social media mean brands must work extra hard to be loved
People aren't 100 per cent digital -- a lot of our lives are still spent at bus stops, in waiting rooms or out in parks, tossing balls. Consider where digital fits into the lives of your users, then move forward from there
I attended the show and maybe it is the result of doing so for the past 5 years but it seemed like the show was stuck in a rut in terms of companies selling a product from the stands. No one I spoke to was offering something drastically new, with the talk about evolving online advertising to be more targeted and still a lot of people working to a CPM business model. It would seem the fact that display spend fell greatly at the end of last year has not pushed everyone to the CPA model that affiliates are excelling at.
Friday, 25 September 2009
A unique movie premiere event tonight
LOVEFiLM are today taking part in a unique movie premiere event.
‘Vinyan’ is receiving its UK premiere tonight in glamorous Leicester Square, with the cast and director attending. Simultaneously with this premiere, you’ll be able to watch the film online here: http://www.lovefilm.com/film/Vinyan/134941/
At 10pm, when the movie ends, you’ll be able to click through to http://www.virtualjunket.co.uk/vinyan/ to watch a Q&A live from the cinema with the cast and director. This Q&A will be hosted by our very own Helen Cowley, and you’ll be able to submit any questions you have via the site to Helen and the cast, all through the power of the web!
‘Vinyan’ is receiving its UK premiere tonight in glamorous Leicester Square, with the cast and director attending. Simultaneously with this premiere, you’ll be able to watch the film online here: http://www.lovefilm.com/film/Vinyan/134941/
At 10pm, when the movie ends, you’ll be able to click through to http://www.virtualjunket.co.uk/vinyan/ to watch a Q&A live from the cinema with the cast and director. This Q&A will be hosted by our very own Helen Cowley, and you’ll be able to submit any questions you have via the site to Helen and the cast, all through the power of the web!
Thursday, 24 September 2009
LOVEFiLM are pleased to announce the exclusive launch of their affiliate programme with Affiliate Window!
- Please sign up directly to the programme here
LOVEFiLM will now be working with the award winning team at i-level to manage our affiliate network activity.
Launch Incentive - Attend an exclusive screening!
- Generate the 3rd, 7th, 8th,12th, 13th, 24th, 28th, 34th, 39th, 60th, 101st, 300th, 1984th, 2001st sale with Affiliate Window to attend an exclusive screening of a brand new film
- The numbers chosen are all references to popular films and TV shows, if you can work out which films and TV shows we’re referring to you’ll earn an invited along
- Get in touch with the LOVEFiLM team with your entry’s and for any hints!
Promotional Tools
- Regular voucher code and discounts are on offer - Free 14 day trial running throughout September for everyone to promote
- Email creative available within the Affiliate Window interface now
- Product Feed - Fully integrated with Shop Window and holds 5900+ products
- Cross tracking and 30 day cookie as standard
Special Terms
The LOVEFiLM team think it is important to keep everyone informed of any special terms, so when setting up the LOVEFiLM programme please take note of the specific link instructions.
There are comprehensive instructions in the programme description and your welcome email, if you have any questions please contact the LOVEFiLM team and we'll be able to help you out.
The LOVEFiLM Team
LOVEFiLM will only be available through Affiliate Window so we’d encourage everyone to move your links away straight away, especially as the launch incentive is only available for affiliate sales on Affiliate Window.
If you’re not currently working with LOVEFiLM take a look over the description of the three product offers in the Affiliate Window interface, and please contact the team at i-level, as we'll be managing the LOVEFiLM programme, with any questions.
Looking forward to working with everyone on the campaign!
Thanks!
Joanna and the LOVEFiLM team
i-level
lovefilmaffiliates@i-level.com
0207 399 7290
Monday, 21 September 2009
Tech Track 100 - a good year for LOVEFiLM and affiliates
The new 2009 Tech Track 100 has been published by The Sunday Times here and it was a good year for the affiliate industry again.
LOVEFiLM followed up our 2nd place from last year with 9th this year, posting 127% annual growth, one of only 3 companies to maintain a top 10 position.
Others who performed well from the affiliate world included Traffic Broker in 12th and Net Media Planet in 16th.
1st place went to The Hut Group who are our partners on The LOVEFiLM Shop, with 188% growth.
LOVEFiLM followed up our 2nd place from last year with 9th this year, posting 127% annual growth, one of only 3 companies to maintain a top 10 position.
Others who performed well from the affiliate world included Traffic Broker in 12th and Net Media Planet in 16th.
1st place went to The Hut Group who are our partners on The LOVEFiLM Shop, with 188% growth.
Thursday, 17 September 2009
Back from holiday and API beta ready
Back from a great 2 week holiday in Turkey and feeling recharged for the upcoming ad-tech, affiliate expo and Christmas events and activity. I expect this year will see even more buzz around the LOVEFiLM product due to some upcoming chnages that will be announced soon.
Meanwhile the LOVEFiLM API has an official home and will soon be revealed so anyone interested can check it out there. It is early days but the beta group is now set up and there is a forum for discussion that will be open to all.
The API will eventually be open to everyone, so if you are interested you might want to bookmark the site when we open it up.
In the next few weeks we will have some big news so watch this space.
Meanwhile the LOVEFiLM API has an official home and will soon be revealed so anyone interested can check it out there. It is early days but the beta group is now set up and there is a forum for discussion that will be open to all.
The API will eventually be open to everyone, so if you are interested you might want to bookmark the site when we open it up.
In the next few weeks we will have some big news so watch this space.
Monday, 17 August 2009
The top Blu-Ray titles
Our members are embracing the format of Blu-Ray with increased demand for all titles. Below are some charts you can use to build content around as well as a link to our guide to Blu-Ray.
The top 5 rated titles by LOVEFiLM members
1. The Dark Knight
2. Taken
3. Batman Begings
4. Iron Man
5. WALL-E
The top 10 most requested titles this week
1. Knowing
2. Watchmen
3. Paul Blart - Mall Cop
4. The Curious Case of Benjamin Button
5. Let The Right One In
6. Gran Torino
7. Valkyrie
8. Marley & Me
9. Angels And Demons
10. Lesbian Vampire Killers
Angels and Demon is not out until mid-September, so is clearly an eagerly awaited title. Paul Blart continues to be a surprise success while upcoming releases will include The Boat That Rocked and Fast & Furious.
LOVEFiLM Guide
You can check out the complete LOVEFiLM guide to Blu-Ray here including the basics and the kit you need to fully enjoy the experience. Please give credit and link to LOVEFiLM should you use any content.
We have also added some new contextual banners focused on Blu-Ray to the advertising options.
The top 5 rated titles by LOVEFiLM members
1. The Dark Knight
2. Taken
3. Batman Begings
4. Iron Man
5. WALL-E
The top 10 most requested titles this week
1. Knowing
2. Watchmen
3. Paul Blart - Mall Cop
4. The Curious Case of Benjamin Button
5. Let The Right One In
6. Gran Torino
7. Valkyrie
8. Marley & Me
9. Angels And Demons
10. Lesbian Vampire Killers
Angels and Demon is not out until mid-September, so is clearly an eagerly awaited title. Paul Blart continues to be a surprise success while upcoming releases will include The Boat That Rocked and Fast & Furious.
LOVEFiLM Guide
You can check out the complete LOVEFiLM guide to Blu-Ray here including the basics and the kit you need to fully enjoy the experience. Please give credit and link to LOVEFiLM should you use any content.
We have also added some new contextual banners focused on Blu-Ray to the advertising options.
Tuesday, 28 July 2009
Are online discount vouchers on the decline?
Interesting article over at Hitwise - Are online discount vouchers on the decline?
In conclusion it states the online voucher market is still huge and voucher sites are sending a significant amount of traffic to retailers. But the market is maturing fast and is no longer growing at the rate it once was.
You can see how growth has slowed this year following the massive volumes being driven at Christmas time. LOVEFiLM always held back working with voucher sites closely until this year and so far I am impressed by the ability to get a special offer in front of people, with current traffic performing as expected.
In conclusion it states the online voucher market is still huge and voucher sites are sending a significant amount of traffic to retailers. But the market is maturing fast and is no longer growing at the rate it once was.
You can see how growth has slowed this year following the massive volumes being driven at Christmas time. LOVEFiLM always held back working with voucher sites closely until this year and so far I am impressed by the ability to get a special offer in front of people, with current traffic performing as expected.
Wednesday, 22 July 2009
Any Feedback on the new validations process?
The new LOVEFiLM validations process for leads and sales on our program is proving very useful to our internal team, I wondered if affiliates had any feedback?
To remind you, we have automated most of the process of approving free trial and PAYG activity from our affiliates, enabling us to process the batches much quicker and more often. We even managed to run the report twice in the past 7 days for Tradedoubler! We should be running every week for all networks.
Are affiliates happy seeing their leads confirmed quicker? I would be keen to know what everyone thinks now, especially loyalty, cashback and any membership sites.
To remind you, we have automated most of the process of approving free trial and PAYG activity from our affiliates, enabling us to process the batches much quicker and more often. We even managed to run the report twice in the past 7 days for Tradedoubler! We should be running every week for all networks.
Are affiliates happy seeing their leads confirmed quicker? I would be keen to know what everyone thinks now, especially loyalty, cashback and any membership sites.
Friday, 3 July 2009
New promotion - Summer sorted inside and out
From Monday 6th July we will be running a special offer for our affiliates to promote. This special offer will be available to promote via banners and most links will update automatically in the interface.
This offer is a great way to position the LOVEFiLM offer alongside promotion of summar days out. Last year when we promoted this offer with selected partners it was a huge success and has been improved for this year.
LOVEFILM July Offer
Fill up on fun this summer with 2 weeks FREE access to Europe’s favourite DVD rental service and fantastic savings to the UK's top attractions.
*2 weeks of free DVD rental with over 65,000 titles to choose from
*Four 2 for 1 vouchers to the Alton Towers Resort, Chessington World of Adventures & Zoo and LEGOLAND Windsor, PLUS £15 off adult tickets to THORPE PARK.
*Four 2 for 1 vouchers to Warwick Castle, Madame Tussauds London, SEA LIFE Centres/Sanctuaries and the Dungeons.
*50% off rooms at the Alton Towers Resort Hotels
*25% off rooms at the Holiday Inn London Chessington
Be on the lookout from Monday and let us know if you have any great ideas.
This offer is a great way to position the LOVEFiLM offer alongside promotion of summar days out. Last year when we promoted this offer with selected partners it was a huge success and has been improved for this year.
LOVEFILM July Offer
Fill up on fun this summer with 2 weeks FREE access to Europe’s favourite DVD rental service and fantastic savings to the UK's top attractions.
*2 weeks of free DVD rental with over 65,000 titles to choose from
*Four 2 for 1 vouchers to the Alton Towers Resort, Chessington World of Adventures & Zoo and LEGOLAND Windsor, PLUS £15 off adult tickets to THORPE PARK.
*Four 2 for 1 vouchers to Warwick Castle, Madame Tussauds London, SEA LIFE Centres/Sanctuaries and the Dungeons.
*50% off rooms at the Alton Towers Resort Hotels
*25% off rooms at the Holiday Inn London Chessington
Be on the lookout from Monday and let us know if you have any great ideas.
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