The LOVEFiLM Shop has increased commission to help our affiliates earn mroe cash.
We have now broken down our commission by product type and are happy to offer 5% on DVD, Blu-ray and Ex Rental titles (previously 3%).
New commissions are now active and the new structure for shop sales is as follows:
DVD, Blu-ray and Ex Rental DVDs - 5%
Games, Books and CDs - 3%
Games Consoles and Electronics/Computing - 2%
Gifts/other - 5%
Friday, 16 April 2010
The new PAYG model from LOVEFiLM
At Lovefilm we have some made some exciting changes to the PAYG offering and have 3 new customer propositions.
http://www.lovefilm.com/partners/paygbonus.html
· 3 rentals in 3 months (one at a time) for £6 auto top-up plus 1 FREE bonus rental
· 6 rentals in 3 months (two at a time) for £12 auto top-up plus 1 FREE book (Time out 1000 Films to change your life)
· 6 rentals including games in 3 months (two at a time) for £15 auto top-up plus 2 FREE tickets to a cinema of your choice
As the customer proposition is a lot stronger we are expecting this to convert a lot better therefore becoming more attractive to you. We are reducing commission to £5 as although this is lower than the current commission we expect volumes to increase therefore we would hope that your ROI will be higher.
Also by adding these gifts with each package the cost of the package has increased and therefore so has profit margins so we have had to take the unfortunate decision to reduce commissions.
The new commission will be effective from 15th April 2010, please can you ensure that you are pointing all PAYG traffic to the above URL.
We have also updated the creative so please refer to Affiliate Window to view the latest.
If you have any questions, then please do not hesitate to contact us at lovefilmaffiliates@i-level.com
http://www.lovefilm.com/partners/paygbonus.html
· 3 rentals in 3 months (one at a time) for £6 auto top-up plus 1 FREE bonus rental
· 6 rentals in 3 months (two at a time) for £12 auto top-up plus 1 FREE book (Time out 1000 Films to change your life)
· 6 rentals including games in 3 months (two at a time) for £15 auto top-up plus 2 FREE tickets to a cinema of your choice
As the customer proposition is a lot stronger we are expecting this to convert a lot better therefore becoming more attractive to you. We are reducing commission to £5 as although this is lower than the current commission we expect volumes to increase therefore we would hope that your ROI will be higher.
Also by adding these gifts with each package the cost of the package has increased and therefore so has profit margins so we have had to take the unfortunate decision to reduce commissions.
The new commission will be effective from 15th April 2010, please can you ensure that you are pointing all PAYG traffic to the above URL.
We have also updated the creative so please refer to Affiliate Window to view the latest.
If you have any questions, then please do not hesitate to contact us at lovefilmaffiliates@i-level.com
Thursday, 1 April 2010
Nudity and profanity censored on all online movies
Nudity and profanity on all titles in LOVEFiLM’s Watch Online service will be censored from 1st June 2010, due to European Commission fears over policing and certitification of video-on-demand streaming.
As the leading UK proponents of digital streaming, LOVEFiLM has been identified by the EU to fall under the same draconian standards levied across mainland Europe, which place 18-rated and some 15 certificate movies in the same bracket as hardcore adult titles.
EU Commissioners have also instituted a pay-per-profanity charge. Rejecting claims that this is effectively a swear-box tax in reverse, Prof. Lydia Sola said: “Online content with strong language will still be available to those who want it, but the surcharges will help protect those who do not.”
We are framing a legal protest to this unilateral and heavy-handed approach. In addition, we intend to highlight the foolishness of the entire system by replacing default censorship graphics with images of satirical value – puppies on breasts, for example, or cucumbers to conceal male members – and dubbing over the more extreme profanities with words like chuff and foo-foo.
You can, of course, continue to watch 15 and 18 certificate films unmolested by renting DVD and Blu-ray versions of these titles, as these fall under normal UK licencing.
Monday, 29 March 2010
Vote in this year's A4U awards for Jo Halstead
Back from my honeymoon and up to speed with the last few weeks, cannot say its great to be back in reality but settling back in. All seems to have been running smoothly while I was away partly due to my planning and the work carried out by i-level, which leads me to the main point of this post.
Vote in this year's A4U awards for Jo Halstead
i-level's Joanna Halstead has been shortlisted in the Best Account Manager - Agency or Merchant category in this year's A4U Awards. Jo manages the LOVEFiLM affiliate activity on Affiliate Window as part of our agency team so you have all worked with Jo at some point and can thank her for any special promotions and campaign management. Please consider her when voting on the Community Choice Awards
Vote in this year's A4U awards for Jo Halstead
i-level's Joanna Halstead has been shortlisted in the Best Account Manager - Agency or Merchant category in this year's A4U Awards. Jo manages the LOVEFiLM affiliate activity on Affiliate Window as part of our agency team so you have all worked with Jo at some point and can thank her for any special promotions and campaign management. Please consider her when voting on the Community Choice Awards
Friday, 19 February 2010
Download the LOVEFiLM iPhone app
Our new iPhone add is doing very well in its first week:
Currently 51st in the overall free app charts for the UK
11th in the top free entertainment apps
I would really appreciate everyone downloading the app, having a play and giving a rating. While it is mainly for active members to manage their lists anyone can use it to search our catalogue of titles.
You can get it over at itunes
Currently 51st in the overall free app charts for the UK
11th in the top free entertainment apps
I would really appreciate everyone downloading the app, having a play and giving a rating. While it is mainly for active members to manage their lists anyone can use it to search our catalogue of titles.
You can get it over at itunes
Wednesday, 17 February 2010
a4uAwards 2010 - Community Nominations Closing Friday
The fourth a4uAwards Ceremony is being held at the Grosvenor House Hotel, Park Lane, Mayfair, on the 9th June 2010.
There are 5 awards available on the night that are nominated and voted for by the Affiliate Community. These are:
- Community Choice: Publisher
- Community Choice: Account Manager at a Network
- Community Choice: Affiliate Network
- Affiliate Marketing Blog of 2010
- Community Choice: Affiliate Manager - In House or at an Agency
If you haven't done so already, make sure you submit your nominations before 5pm on Friday 19th February.
I have of course voted for Jo Halstead from i-level as Affiliate Manager as she has been handling all the UK network activity for LOVEFiLM since the end of Q3 last year. She has really helped to get more out of the program and manage much better than previously, as well as free up my time to do other things. I hope LOVEFiLM can get some more nominations this year after our highly commended achievement last year for 'Best Use of Affiliate Marketing As Part of an Integrated Campaign'.
There are 5 awards available on the night that are nominated and voted for by the Affiliate Community. These are:
- Community Choice: Publisher
- Community Choice: Account Manager at a Network
- Community Choice: Affiliate Network
- Affiliate Marketing Blog of 2010
- Community Choice: Affiliate Manager - In House or at an Agency
If you haven't done so already, make sure you submit your nominations before 5pm on Friday 19th February.
I have of course voted for Jo Halstead from i-level as Affiliate Manager as she has been handling all the UK network activity for LOVEFiLM since the end of Q3 last year. She has really helped to get more out of the program and manage much better than previously, as well as free up my time to do other things. I hope LOVEFiLM can get some more nominations this year after our highly commended achievement last year for 'Best Use of Affiliate Marketing As Part of an Integrated Campaign'.
Tuesday, 16 February 2010
LOVEFiLM? There's an app for that
Something not quite affiliate focused but still cool and tech minded, and also raising brand awareness - the new LOVEFiLM iPhone application
This is the official LOVEFiLM app to manage your list on the move. Find what you want to watch from over 65,000 titles including films, TV and games and as a member you can just films to your lists direct from the app.
The app will develop over time to add many more new features and highlights the opening up of our site via the API - more information here
This is the official LOVEFiLM app to manage your list on the move. Find what you want to watch from over 65,000 titles including films, TV and games and as a member you can just films to your lists direct from the app.
The app will develop over time to add many more new features and highlights the opening up of our site via the API - more information here
Wednesday, 10 February 2010
Voucher clicks and attribution model misconceptions - Kevin Edwards presentation
I actually had 10 minutes to do some research today and decided to get around to reading Kevin Edwards' presentation from the A4U Expo last year.
If you have not read it yet I recommend you do, with the snappy title The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
2 big points are discussed:
Voucher code sites do not just grab the sale at the last minute with the last click
- Something I have seen myself quite clearly, but obviously there is a crossover at times.
The different models and behaviour of surfers make it hard to suggest 1 universal approach for commission attribution models based on first, middle and last click
- analysis performed by i-level among others shows the skiing concept I have to question how you include non-affiliate clicks when paying a CPA. I also think the growth of cash back sites makes it even harder to split commissions. Kevin has some good examples of how the models would work for different products.
Well worth a read.
If you have not read it yet I recommend you do, with the snappy title The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
2 big points are discussed:
Voucher code sites do not just grab the sale at the last minute with the last click
- Something I have seen myself quite clearly, but obviously there is a crossover at times.
The different models and behaviour of surfers make it hard to suggest 1 universal approach for commission attribution models based on first, middle and last click
- analysis performed by i-level among others shows the skiing concept I have to question how you include non-affiliate clicks when paying a CPA. I also think the growth of cash back sites makes it even harder to split commissions. Kevin has some good examples of how the models would work for different products.
Well worth a read.
Thursday, 4 February 2010
easyCinema DVD Rental live on Affiliate Window
LOVEFiLM are pleased to announce our partnership with easy Cinema has launched the easyCinema DVD Rental program on Affiliate Window.
easyCinema Online DVD Rental provides subscribers access to over 56,000 DVD titles. We offer a money back guarantee for the first 7 days; after that there is a simple flat-rate fee for each batch of credits, starting from as little as £7.96 for 4 credits. You simply build your list from over 56,000 titles and we sent them to you to watch when you want with no late fees. When they are returned by free post we send you more.
Earn £4.00 per registration
easyCinema Online DVD Rental provides subscribers access to over 56,000 DVD titles. We offer a money back guarantee for the first 7 days; after that there is a simple flat-rate fee for each batch of credits, starting from as little as £7.96 for 4 credits. You simply build your list from over 56,000 titles and we sent them to you to watch when you want with no late fees. When they are returned by free post we send you more.
Earn £4.00 per registration
Wednesday, 3 February 2010
LOVEFiLM Gifts - Now Live on Affiliate Window
I am pleased to announce the launch of LOVEFiLM Gifts for our affiliates to promote in time for Valentine's Day.
LOVEFiLM gifts give you access to the world of film. Not only can you rent the widest selection of DVD and Blu-ray releases, but you can also access games, cinema tickets and listings, VOD movie streaming and exclusive video interviews, reviews and film clips. It’s your film world, whenever you want, and however you want it.
With over 65,000 titles to choose from, plus free postage and no late fees, you just can’t lose. Valentine’s gifts start from as little as £16 and, if you spend over £34, we’ll send the gift in a special gift box, PLUS the choice of one of 5 DVDs (The Hangover, Away We Go, Broken Embraces, Brief Encounter and I Love You, Man) or an exclusive movie book: “1000 Films to change your life”.
Earn £4.00 per gift sold - banners have been supplied and the copy above is great for any text based promotions or listings. The Gift product can be found within the main LOVEFiLM program.
The team at i-level will be on hand to assist with queries, integration and helping you to grow your sales with the LOVEFiLM programme.
If you would like some further information please contact lovefilmaffiliates@i-level.com
LOVEFiLM gifts give you access to the world of film. Not only can you rent the widest selection of DVD and Blu-ray releases, but you can also access games, cinema tickets and listings, VOD movie streaming and exclusive video interviews, reviews and film clips. It’s your film world, whenever you want, and however you want it.
With over 65,000 titles to choose from, plus free postage and no late fees, you just can’t lose. Valentine’s gifts start from as little as £16 and, if you spend over £34, we’ll send the gift in a special gift box, PLUS the choice of one of 5 DVDs (The Hangover, Away We Go, Broken Embraces, Brief Encounter and I Love You, Man) or an exclusive movie book: “1000 Films to change your life”.
Earn £4.00 per gift sold - banners have been supplied and the copy above is great for any text based promotions or listings. The Gift product can be found within the main LOVEFiLM program.
The team at i-level will be on hand to assist with queries, integration and helping you to grow your sales with the LOVEFiLM programme.
If you would like some further information please contact lovefilmaffiliates@i-level.com
Subscribe to:
Posts (Atom)
