Remember this is being promoted via updated banners and email creative until 11th July, when hopefully England pick up the World Cup.
Friday, 18 June 2010
World Cup Promotion getting a result
Our World Cup Promotion is in full swing out now with 1 lucky person getting £500 every day just for signing up. A winner was captured by our face to face sales team yesterday:
Remember this is being promoted via updated banners and email creative until 11th July, when hopefully England pick up the World Cup.
Remember this is being promoted via updated banners and email creative until 11th July, when hopefully England pick up the World Cup.
Thursday, 17 June 2010
LoveFilm: the 11th most visited online retailer in the UK
Hitwise have just published some data that I thought affiliates would like to know about LOVEFiLM. The full report can be found here but these are the highlights:
We are now one the top 100 websites in the UK, and last month the 11th most popular online retailer (putting us ahead of a number of big names including ASOS, Apple and HMV).
We are the second most visited movie website in the UK after IMDB.
LOVEFiLM is particularly popular with young professionals and therefore receives much of its traffic from London and other big cities such as Manchester and Glasgow.
We have less reliance on search than most, key sources of visits are social networks (8th most popular retailer visited after Facebook), email and entertainment websites – with much of the former traffic coming via affiliates
We are now one the top 100 websites in the UK, and last month the 11th most popular online retailer (putting us ahead of a number of big names including ASOS, Apple and HMV).
We are the second most visited movie website in the UK after IMDB.
LOVEFiLM is particularly popular with young professionals and therefore receives much of its traffic from London and other big cities such as Manchester and Glasgow.
We have less reliance on search than most, key sources of visits are social networks (8th most popular retailer visited after Facebook), email and entertainment websites – with much of the former traffic coming via affiliates
Friday, 11 June 2010
World Cup promotion is live - win £500
The new LOVEFiLM World Cup promotion is now live on Affiliate Window, giving away £500 every day. Banners and links have been updated so please go and check/grab the latest ones
Looking forward to the kick off, we have been playing football in the car park today and I was part of an England team that lost after having 2 goals disallowed. Lets hope the real team does better.
Looking forward to the kick off, we have been playing football in the car park today and I was part of an England team that lost after having 2 goals disallowed. Lets hope the real team does better.
A4UAWARDS 2010 Book of the night now available
Includes a nice ad on p6 by Digital Window featuring their nominated clients and on p20 the wider marketing award showing our highly commended position.
Nice to be able to flick thought it online rather than risking everyone losing them by the time the drunken taxi rides started.
Nice to be able to flick thought it online rather than risking everyone losing them by the time the drunken taxi rides started.
Thursday, 10 June 2010
LOVEFiLM are Highly Commended at the A4U Awards
For the 2nd year in a row we were given the high commended award in the category for the best use of affiliate marketing in a wider campaign. Sky managed to beat us to the award this year and some good natured fighting talk had been exchanged before they took the award home.
Still, nice to be highly commended again and I hear our category was very competitive in the eyes of the judges.
Well done to Affiliate Window and Vouchercodes.co.uk who picked up several awards each, while my friends at Experian/Credit Expert once again won in the finance vertical category.
Full results can be found here
Wednesday, 9 June 2010
A4U Awards tonight, wish us luck
So the big night arrives, its is the A4U awards!
LOVEFiLM is up for:
LOVEFiLM is up for:
Best use of Affiliate Marketing as part of a Wider Marketing Campaign
Commission Junction for Argos
Commission Junction for Weightwatchers
LOVEFiLM
SKY
Wish us luck.Monday, 7 June 2010
LOVEFiLM LOVE FOOTBALL
Sure you are all are aware of a small football tournament coming up in a few days - maybe you got luckier than I did when I pulled out South Korea in the office sweepstakes :(
LOVEFiLM is well aware of the World Cup and we know people fall into 2 groups when it comes to watching a movie this month:
1. People looking to continue the high of the game with a great film
2. People looking to escape football fever with a great film
Either way we have it covered thanks to our range of 67,000 titles.
Win £500 every day
Not only can people sign up for our free trial this month but everyone who signs up will also have the chance to win £500 every day.
Extra Time
It’s a Watch Online free-for-all throughout the World Cup period, as we add lots of new and free films to our online range, all free for our members.
So you can rent some films, win £500 and watch a bunch of great titles from your computer, and I am not even mentioning our plans to give away Blu-ray players and a big sexy Sony TVs as well to our members.
The World Cup promotion will start on Friday 11th and run until 11th July, when hopefully we will watch England pick up the trophy. Banners and links will be updated on Friday and if you have any custom links please be sure to review and check. More information will follow later this week.
LOVEFiLM is well aware of the World Cup and we know people fall into 2 groups when it comes to watching a movie this month:
1. People looking to continue the high of the game with a great film
2. People looking to escape football fever with a great film
Either way we have it covered thanks to our range of 67,000 titles.
Win £500 every day
Not only can people sign up for our free trial this month but everyone who signs up will also have the chance to win £500 every day.
Extra Time
It’s a Watch Online free-for-all throughout the World Cup period, as we add lots of new and free films to our online range, all free for our members.
So you can rent some films, win £500 and watch a bunch of great titles from your computer, and I am not even mentioning our plans to give away Blu-ray players and a big sexy Sony TVs as well to our members.
The World Cup promotion will start on Friday 11th and run until 11th July, when hopefully we will watch England pick up the trophy. Banners and links will be updated on Friday and if you have any custom links please be sure to review and check. More information will follow later this week.
Thursday, 3 June 2010
Giving your dad a gift and getting something for yourself - new from LOVEFiLM
We have just launched our brand new gift product for Father's Day which I hope opens up our product to the massive range of affiliates selling gifts. We have made sure that this will reward everyone involved:
- Father gets a LOVEFiLM membership (4-12 months) and also a book or DVD in a nice shiny box (and all suitable dad films such as Rocky and The Hangover)
- Son/Daughter gets a £10 voucher to spend at Amazon for themselves
- Affiliate gets £4 for every gift they sell
Gifts start from just £16 so there is something to suit all budgets. We are now going to push the hell out of this with our affiliates so hope all gifting affiliates can get involved, and I can see it working for voucher affiliates as well due to the Amazon voucher you get just for buying the gift.
- Father gets a LOVEFiLM membership (4-12 months) and also a book or DVD in a nice shiny box (and all suitable dad films such as Rocky and The Hangover)
- Son/Daughter gets a £10 voucher to spend at Amazon for themselves
- Affiliate gets £4 for every gift they sell
Gifts start from just £16 so there is something to suit all budgets. We are now going to push the hell out of this with our affiliates so hope all gifting affiliates can get involved, and I can see it working for voucher affiliates as well due to the Amazon voucher you get just for buying the gift.
Tuesday, 25 May 2010
All members to get free movie streaming
LoveFilm has launched a campaign in which members can watch thousands of films and TV series online for free via the LoveFilm Player. This makes the service even more attractive to potential members that you can promote our service to.
Major film studios Dreamworks, Momentum and Paramount are backing the promotion, which starts on 11 June and will be supported by a multi-million-pound online and offline ad campaign.
Users can watch films and TV series – including UK exclusives like BAFTA-nominated Let The Right One In and Oscar-winner Departures – on their computers and web-enabled TVs.
Chief marketing officer Simon Morris said, “This is our biggest digital promotion and a first of its kind in the UK. This month-long trial is a great way to highlight our full DVD and digital streaming hybrid offering.”
Friday, 7 May 2010
LOVEFiLM up for another A4U award
The A4U nominations have been announced and once again LOVEFiLM is up for a big prize. You may recall last year we received the highly commended nod in the category for best use of affiliate marketing in an integrated campaign, and the award has had a revamp this year.
Best Use of Affiliate Marketing as part of a Wider Marketing Campaign
The full list of nominations can be found here which includes Quidco, Azam, Perfect Storm, vouchercodes.co.uk and others that we have worked closely with in the past year. I will also be hoping to pick up the award to celebrate how well i-level have done for the past 8 months managing our affiliate programme after their sad demise.
Wish us luck!
Best Use of Affiliate Marketing as part of a Wider Marketing Campaign
- Argos
- Commission Junction for Weightwatchers
- LOVEFilm
- SKY
The full list of nominations can be found here which includes Quidco, Azam, Perfect Storm, vouchercodes.co.uk and others that we have worked closely with in the past year. I will also be hoping to pick up the award to celebrate how well i-level have done for the past 8 months managing our affiliate programme after their sad demise.
Wish us luck!
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