Gaming Top 10: Ultra-Violence

The top rental requests for games at LOVEFiLM this week are:

1. Resident Evil 5 (Xbox)
2. Tom Clancy's HAWX (Xbox)
3. Resident Evil 5 (PS3)
4. Street Fighter IV (Xbox)
5. Tom Clancy's HAWX (PS3)
6. Halo Wars (Xbox)
7. Street Fighter IV (PS3)
8. Call of Duty: World at War (Xbox 360)
9. Killzone 2 (PS3)
10. Left 4 Dead (Xbox)

The 1st week in a long time we have had no Wii titles in the top 10, the nearest being Mario Kart at 13.

Odd to see so many big titles being released when we are nowhere near Christmas, such as Street Fighter, Resident Evil and Halo Wars. Every title is also about war, fights and violence so maybe that is just not Christmas material.

MCV AWARDS '09: The Finalists are announced

Nearly 40 companies are set to fight it out for the big prizes at the games industry's trade awards in April

The Finalists of the MCV Industry Excellence Awards have been announced – and now the countdown begins to the big event on Thursday April 23rd and our 1st ever nomination at the event.

We are up for 'Retail Innovation' and the group consists of:
HMV Gamerbase
HMV Re/Play
Play.com Live
Lovefilm Rental
CHIPS accessories

Thanks to all affiliates that have been promoting this offer. No other channel has seen the focus on telling potential members about the great service we have and the full range across all consoles.

The top 5 worldwide selling Games of 2008

Today I received my copy of The Leveller, I-Level's monthly newsletter. Apart from the comment about Martin Lewis and MSE as an affiliate (featuring Matt Bailey's apparent dating website photo) there was a good list some affiliate might want to use.



The top 5 worldwide selling Games of 2008

1. Mario Kart Wii -1.94m copies sold

2. Wii Fit

3. Grand Theft Auto 4

4. Super Smash Bros Brawl

5. Call of Duty: World at War

source - Chart Track, NPD, Media Crate, Feb 09



Why of interest to affiliates:
It is worth noting that these can all be rented from LOVEFiLM
3 of these are Wii games, matching the trend we see for Wii rental being more popular
Anyone with a more causal gaming audience could benefit from promoting these titles


P.S - in case you don't believe me about Matt's photo I have place below - does he not look like he's about to start talking about his hobbies?

New Gaming Creative

LOVEFiLM has updated its gaming rental banner creative. Our new banner range features big name releases across Wii, PS3 and Xbox.

These have already been updated on Tradedoubler so if you are already promoting our gaming offer you do not have to do anything. If not, now would be the perfect time to start. Think of all the people that did not get the games they wanted at Christmas, and need a cheap way to play them. Or the amount of people that got a new gaming console and have realised games cost £30-40 each. With our offer these people could be playing games for free during their trial of our service.



And to give you some more information here are some articles on the console wars from this Christmas.

Christmas games sales fight
http://www.guardian.co.uk/technology/gamesblog/2008/dec/03/games-microsoft
PS3 suffers in holiday season
http://www.theinquirer.net/inquirer/news/224/1050224/ps3-suffers-in-holiday-season
PS2 is still console king
http://www.theinquirer.net/inquirer/news/217/1050217/ps2-is-still-console-king

Latest Creative

This will hopefully be a way to update all of our affiliates with the latest offers and promotions and too encourage feedback. The latest news:

£3.99 - The new lowest price package is just £3.99. Banners have been updated and this is being supported by TV advertising. September should be a bloody huge month, so get ready now.

Gaming - new gaming creative has been uploaded for an updated landing page. This offer is also using a special 21 day trial.