Tuesday, 24 January 2012

Improved free trial offer - a better promotion for affiliates

Great news! As from 25th January 2012 all  free trial lengths will increase from 14 to 30 days across our affiliate channel, this will be supported by TV, search and other marketing. By extending the trial length for affiliates we are confident this offer improvement will help you when promoting the LOVEFiLM campaign, however if there is something else you need please do not hesitate to contact me and we can discuss your needs. We appreciate this is short notice for the change but please do ensure you update your copy/content/site as soon as possible to make best use of the new offer!

Wednesday, 18 January 2012

LOVEFiLM HITS 2 MILLION MEMBERS -service experiences record-breaking year

LOVEFiLM has announced we have reached two million subscribers driven by a record number of sign-ups in the fourth quarter of 2011. We added hundreds of thousands of new customers that now have access to LOVEFiLM Instant, which provides a unique offering of instantly streamed film and TV series, combined with the vast selection of DVD, Blu-ray and Video Game rentals.

This is the fastest customer growth rate LOVEFiLM has experienced since 2009, a lot of hard work from the entire team this year and proven worthwhile.

LOVEFiLM  also now offers an unlimited streaming-only package which provides access to films and TV shows via LOVEFiLM Instant for an introductory price of £4.99 per month. Customers can access the LOVEFiLM Instant digital service through a range of devices including PlayStation®3, Xbox, iPad™ and a variety of other internet enabled devices.

LOVEFiLM SIGNS ANOTHER STREAMING DEAL, TO LAUNCH ABC TV ON DEMAND IN THE UK

LOVEFiLM has partnered with Disney UK in a deal that will give LOVEFiLM members access to full seasons of some of the most iconic American television series ever created as part of our LOVEFiLM Instant service.

From this month popular series such as Castle, starring Nathan Fillion, as well as all six seasons of Lost, ranked by critics as one of the top US TV series of all time will be available to LOVEFiLM members with streaming packages.

The Golden Globe and Emmy-winning Desperate Housewives, hit comedy Happy Endings, critically acclaimed medical drama Grey’s Anatomy, Ghost Whisperer – starring Jennifer Love Hewitt – and every episode of Brothers & Sisters, which earned actress Sally Field an Emmy, will also be available on-demand later in the year.

Shows will be launched as full seasons after their first run on UK pay and/or free TV. Previous seasons of some series will even be available to members before the next season airs on UK television.

This is the latest TV content deal with a major US Studio to be announced by LOVEFiLM – Europe’s leading TV and movie subscription service. It follows a number of recent TV deals including BBC and ITV, which have added to the expanding collection of top TV content, together with thousands of movies, already available on LOVEFiLM Instant, from studios and distributors including Sony, Warner Bros., Entertainment One and STUDIOCANAL.

Friday, 6 January 2012

Lovefilm strikes ITV and BBC Worldwide content deals

As is being reported today on NMA, The Telegraph, The Guardian and others, we have signed new content deals to add more great TV shows to our LOVEFiLM Instant service.

British shows such as Doctor Who, Planet Earth and Inspector Morse will be available to stream to laptops, PS3, iPad, Xbox 360 and other devices after LoveFilm signed partnership deals with the BBC and ITV.

More great content that our members can watch as part of their existing monthly subscription.

Thursday, 22 December 2011

LOVEFiLM EXPANDS UK CONTENT WITH SONY PICTURES TELEVISION DEAL

LOVEFiLM and Sony Pictures Television have signed a major multi-year content deal giving LOVEFiLM members exclusive streaming access to new and forthcoming Sony Pictures titles as well as catalogue titles and TV series, from June 2012.

The milestone agreement with Sony Pictures Television is the latest in a line of exclusive content deals announced, including deals with Warner Bros., Entertainment One, STUDIOCANAL, Disney, Momentum and Lionsgate.

LOVEFiLM members will be able to exclusively stream Sony Pictures titles including the Academy Award winning The Social Network, action-thriller Salt, starring Angelina Jolie, and sci-fi action blockbuster 2012 via LOVEFiLM Instant at no extra cost and as part of their existing subscription.

The deal will also further bolster LOVEFiLM’s extensive range of kids TV titles with modern cult, animation favourites like Transformers, Spectacular Spider-Man and The Karate Kid – adding a raft of series to existing LOVEFiLM catalogue titles like Pingu, Wallace & Gromit and Fireman Sam.

The deal will see Sony Pictures’ recent and forthcoming releases, catalogue titles and TV series added to the LOVEFiLM Instant service – available on the PC or via Sony Playstation®3, Microsoft Xbox 360, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players.

Tuesday, 6 December 2011

Xbox goes live this morning

You can expect to see the LOVEFiLM app on your Xbox by the end of this morning.

You can also expect to see LOVEFiLM trending on Twitter alongside Xbox around the same time - when we launched on PS3 we were a top trend for the entire day. If you planned to use your social media profiles to gain interest you should consider being part of this buzz.

Monday, 5 December 2011

Affiliate Giveaway - Want a FREE Xbox 360?

To celebrate the news of imminent launch of our latest streaming app we are giving away some free Xbox consoles. To be in with a chance of winning one all you need to do is update any content about LOVEFiLM and create special features - just in general promote the great news. Send all examples of your promotional pages/emails/social media to us here and we will pick winners at the end of December. We have several to give away.

Millions of users will now be able to watch instantly on their Xbox 360 with LOVEFiLM offering thousands of titles to watch via the app, this currently includes Red, Happy Feet, Splice, The Losers, Twilight: Eclipse and The Ghost.

Exclusive content coming up includes Liam Neeson in Unknown and the thriller Source Code, plus lots of films for kids this Christmas, so you will not be struggling for something to watch.

Friday, 2 December 2011

LOVEFiLM Xbox app launch - all the info you need plus win a free Xbox 360

As reported around the web, the new XBOX 360 dashboard goes live on 6th December and will mean the launch of the LOVEFiLM Instant App!


What does this mean for affiliates?

This addition to our service is another selling point that can increase click through and conversion, meaning you can increase your earnings. Every time we add a new feature it enhances the offer and increases the appeal of LOVEFiLM to a wider audience.

Affiliates should update their copy when talking about LOVEFiLM. The key area to update would be the bullet points that design our service in concise detail:

LOVEFiLM gives you:
* Britain's largest range of films and games - 70,000 titles and counting
* FREE first class post for DVD, Blu-ray & Games rental
* Thousands of films to watch instantly to your PC, Smart TV, PS3™, iPad® and now Xbox 360® at no extra cost
* No long term contracts - cancel anytime

More information on the Xbox 360 app

Millions of users will now be able to watch instantly with LOVEFiLM offering thousands of titles to watch instantly via the app, such as Red, Happy Feet, Splice, The Losers, Twilight: Eclipse and The Ghost.

Exclusive content coming up includes Unknown, starring Liam Neeson, and thriller Source Code, starring Jake Gyllenhaal, plus many more great films like The Hangover, The Dark Knight and lots of films for kids this Christmas.

With Kinect for Xbox 360, users have the ability to effortlessly control the LOVEFiLM Player App through motion, gestures and voice commands. This interactivity will revolutionise the way film fans manage their movie selection and engage with LOVEFiLM.

The Xbox service comes at no extra cost to our customers. Sign up for a normal FREE trial and you will get your usual range of 70,000 titles on DVD, Blu-ray and games, as well as access to watch online via your Xbox 360 (or your iPad, PS3, laptop etc)

Affiliate Giveaway - Want a FREE Xbox 360?

To celebrate this news we are giving away some free Xbox consoles. To be in with a chance of winning one all you need to do is update any content about LOVEFiLM and create special features and just in general promote all the great news. Send all examples of your promotional pages/emails/social media to us here and we will pick winners at the end of December




News the Xbox launch can be found at ITProPortal, Eurogamer and on our corporate site

Thursday, 17 November 2011

An easier way to manage a LOVEFiLM account - new Android App

You can now download the new LOVEFiLM app in the Android Market. While not a new way for affiliates to sign people up to our service this is a great way for users to manage their accounts, a nice selling point to remember. I use it to add films to my rental list when out shopping, easy way to get straight on my list as a high priority.

Features of the app:

Watch Movie Trailers on the move - From blockbusters to hidden gems, you can now watch trailers for upcoming movies and loads more.

Manage your LOVEFiLM account on the move - You can view your rental list and add, remove and re-prioritise titles.

Search and browse our catalogue of 70,000 titles - Search by title, actor or director, or browse titles by genre or hot lists.