Monday, 29 September 2008

Lovefilm wins No 2 spot in Sunday Times Tech Track 100

In yesterday’s Sunday Times, Lovefilm came second in the highly regarded and prestigious Tech Track 100. This is the league table which measures Britain’s fastest growing and most successful private technology firms. This is the second year Lovefilm have featured in this league table. Last year we achieved an award for reaching the no 5 spot.

We have once again received public recognition for our achievements in a year when the general market and economic conditions have really tightened up.

Such growth is achieved through the hard work of every Lovefilm employee but also our partners, agencies and affiliates. We have seen great growth in our online channel thanks to working hard with affiliates to grow the programs we run and developing new offers that affiliates want to promote.

You can read the full report on our best achievement to date by following this link:

Friday, 26 September 2008

EDR wins Best New Data Technology award at Connect 2008 for LOVEFiLM campaign

After being shortlisted in two categories at Monday night’s Connect Awards 2008, EDR walked away with the Best New Data Technology award for Pure Lead, their online lead generation, management and conversion software.

Fighting off competition from The Software Bureau and Digital Marketing Group, EDR took the award for their work on the LOVEFiLM online lead generation campaign, a shining example of best practice and the successful implementation of technology in a cost effective and scalable new channel.

The Pure Lead technology is used to raise data quality through real-time validation and deduping across multiple sources of data. It cuts the end-to-end process time for lead generation and ensures the swift delivery of data that is still fresh and responsive. The combination of improved data quality and dramatically reduced time to contact creates the perfect conditions for converting prospects.

Alongside our affiliate marketing I also run our lead generation and email marketing, so it was great to see my agency win this award.

Tuesday, 16 September 2008

Lovefilm Shop - 1 year old

Just a quick post to celebrate that the Lovefilm Retail program will have been open for 1 year at the end of September. Its been a great addition to the Lovefilm family and interesting to see a pure retail offering alongside the monthly service, gifts and pay as you go.

Thanks to anyone who has used our product feed or our banners to promote the shop - and don't forget it is cross tracked on the main Lovefilm program as well.

Tuesday, 2 September 2008

Tradedoubler Summit 08

I'm looking forward to the Tradedoubler Summit this Thursday as its a great chance to see the state of the industry and catch up with friends. Looks like the focus will be on hot topics for publishers and affiliates followed by some great networking opportunities, so I hope to see as many of our affiliates as possible on the day. I am available to chat about anything regarding our program or ideas you have.

And I'm sure we can persuade our account managers to facilitate the networking with a beer or 2 in the evening.

program changes - new commission structure

LOVEFiLM are making some changes to the structure of our account and standard payment tariffs.
As of the 1st of September the following tariffs apply. A lead is still classed as someone who signs up for a no commitment free trial:

Lead 1-25 @ £9
Lead 26-50 @ £12
Lead 51-100 @ £13
Lead 101-200 @ £14
Lead 201-500 @ £15
Lead 501+ @ £17

These slight reductions in tariffs are across all affiliate activity and networks. These changes will enable us to try new promotions as well as add bonuses and incentives where they are most deserved. These tariffs are still the highest paying rates across online DVD rental programs and extremely competitive across all CPL programs.