Thursday, 21 February 2008

Easy Cinema and Lovefilm PAYG - Commission changes and updates

Commission Changes

The Easy Cinema brand (powered by has experienced some great growth thanks to affiliates over the last year. However over the last few months, LOVEFiLM has developed a new Pay As You Go offer which we want to now focus on with all your support. We are offering a whopping £15 commission in order to bring as many new people to this Pay As You Go plan.
The Easy DVD rental commission will be lowered to £4. £4 is still in line with, or more than, most of our competitors in the DVD rental sector. This change will occur as of Monday 25th February 2008.

We feel that the LOVEFiLM PAYG is the best offer on the market for those people who want to rent DVDs (plus Blu-Ray and HD titles) with no subscription. We're so sure of this that we're offering 2 free bonus rental credits for every new customer, which make rentals cost from just £1.76 each, plus all the film content and community which LOVEFiLM is famous for.

The £15 commission is also extremely strong for incentive and cash-back sites to offer. You can access Lovefilm PAYG creative on the main Lovefilm program.

Thank you for your continued support and hard work. If you have any questions please don't hesitate to call or email your Tradedoubler contact or send me a message.

Friday, 15 February 2008

A video guide to

Check out this cool video someone made of how to use Video Review - Online DVD Rental In Practice - More free videos are here

Not bad and with a kicking soundtrack. Feel free to use it in any affiliate activity to promote our service.

Also while on the subject on film from, check out an old vodcast of ours. The always delightful Helen has a quick feature on the Autumn hits but the real highlight is the winner of our contest 'I Love London'. We asked our members to make videos on why they love our capital and got some great results.
Its a nice way to spend 12 minutes on a Friday Afternoon, and the winning clips start around the 6 minute mark.

LoveFilm Vodcast October - The most popular videos are a click away

credit to and

Thursday, 14 February 2008

Lovefilm Banner Creative - shedloads of it for affiliates to use

We've been busy adding all the possible banner creative we can for our affiliates to use on Tradedoubler. Here's a quick breakdown of our creative offerings so you can see what might work best for you. This creative is clearly broken down on our Tradedoubler program into ad categories so you will be able to find it easily.

Lovefilm DVD Rental
Good old 14 day trial creative - telling your site's audience about the main benefits of our service, the free trial, the range, the warm fuzzy feeling Lovefilm gives. Also we have some new flash banners that are very smart and feature a bunch of clips.

Lovefilm Games Rental
Similar to the above but with a focus on games. Did you know we have PS3, Wii and Xbox games to rent? Watch this space for some new additions as well, and these work great if you have a gaming audience. Also Lovefilm Gaming has its own landing page.

DVD Rental - Special Offers
You can check here for anything new and special. Currently we have some new creative promoting the offer of 2 months for the price of 1. This means if you want to offer something different to the standard 14 day trial this might float your boat.

Does your site promote the wonders of Indian Cinema? Then this range is for you, linking to a special Bollywood themed page. This range promotes the 14 day trial.

For Him
Our attention grabbing range inspired by an old classic about a killer shark. The boys should love them. This range promotes the 14 day trial.

For Her
A softer approach but still set at sea, this range is inspired by a famous love story set on a boat that is attacked by a cruel iceberg. This range promotes the 14 day trial.

Lovefilm PAYG
The alternative Lovefilm offer of Pay As You Go. Think your audience is not interested in a trial or has a limited demand for rentals? If they just want to pay for what they rent then Lovefilm PAYG is a great option. Rental credits can work out as low as £1.76 each while getting all the benefits of being a member of our site.

Lovefilm Gifts
Do you promote gifts and special presents? Lovefilm Gifts allows someone to send a special book and membership combo in our lovely presentation box.

Monday, 4 February 2008

LOVEFiLM to Acquire Amazon’s UK and German DVD Rental Business

Luxembourg, February 4, 2008 – (BUSINESS WIRE) – (NASDAQ: AMZN) and LOVEFiLM International (, today announced that LOVEFiLM will acquire Amazon Europe’s DVD rental business in the United Kingdom and Germany. As part of this transaction, Amazon Europe will also make a cash investment and become the largest shareholder in LOVEFiLM International Ltd., and finally, the two companies will enter into a multi-year marketing agreement in which Amazon Europe will promote LOVEFiLM’s services on its sites for UK and German customers.

Completion of the deal is subject to regulatory approval in the UK and Germany. Following completion of this deal, the new LOVEFiLM subscriber base will total over 900,000 customers predominantly in the UK and Germany, but also in the Nordics (Sweden, Norway, and Denmark).

“As one of Europe’s largest online DVD rental businesses, LOVEFiLM is well established to serve customers’ increasing demand for entertainment,” said Greg Greeley, Amazon’s vice president of European retail. “Our investment will enable LOVEFiLM to grow the business further and we are excited to be part of their future.”

Simon Calver, CEO of LOVEFiLM International said, “Customers are faced with an astonishing array of choices in the entertainment world these days. LOVEFiLM International will ensure that Amazon Europe’s customers get the best possible DVD rental service. We will be delighted to welcome all Amazon Europe customers to the LOVEFiLM service. This new, bigger customer base will give us an even better position from which to build LOVEFiLM as the best place for customers to find film.”

Amazon Europe will continue to operate the DVD rental business on behalf of LOVEFiLM for a period of time following the close of the transaction to ensure an efficient transition and smooth customer experience. No staff reductions are planned at Amazon’s German or UK operations as a result of the business transfer.