Tuesday, 24 January 2012

Improved free trial offer - a better promotion for affiliates

Great news! As from 25th January 2012 all  free trial lengths will increase from 14 to 30 days across our affiliate channel, this will be supported by TV, search and other marketing. By extending the trial length for affiliates we are confident this offer improvement will help you when promoting the LOVEFiLM campaign, however if there is something else you need please do not hesitate to contact me and we can discuss your needs. We appreciate this is short notice for the change but please do ensure you update your copy/content/site as soon as possible to make best use of the new offer!

Wednesday, 18 January 2012

LOVEFiLM HITS 2 MILLION MEMBERS -service experiences record-breaking year

LOVEFiLM has announced we have reached two million subscribers driven by a record number of sign-ups in the fourth quarter of 2011. We added hundreds of thousands of new customers that now have access to LOVEFiLM Instant, which provides a unique offering of instantly streamed film and TV series, combined with the vast selection of DVD, Blu-ray and Video Game rentals.

This is the fastest customer growth rate LOVEFiLM has experienced since 2009, a lot of hard work from the entire team this year and proven worthwhile.

LOVEFiLM  also now offers an unlimited streaming-only package which provides access to films and TV shows via LOVEFiLM Instant for an introductory price of £4.99 per month. Customers can access the LOVEFiLM Instant digital service through a range of devices including PlayStation®3, Xbox, iPad™ and a variety of other internet enabled devices.


LOVEFiLM has partnered with Disney UK in a deal that will give LOVEFiLM members access to full seasons of some of the most iconic American television series ever created as part of our LOVEFiLM Instant service.

From this month popular series such as Castle, starring Nathan Fillion, as well as all six seasons of Lost, ranked by critics as one of the top US TV series of all time will be available to LOVEFiLM members with streaming packages.

The Golden Globe and Emmy-winning Desperate Housewives, hit comedy Happy Endings, critically acclaimed medical drama Grey’s Anatomy, Ghost Whisperer – starring Jennifer Love Hewitt – and every episode of Brothers & Sisters, which earned actress Sally Field an Emmy, will also be available on-demand later in the year.

Shows will be launched as full seasons after their first run on UK pay and/or free TV. Previous seasons of some series will even be available to members before the next season airs on UK television.

This is the latest TV content deal with a major US Studio to be announced by LOVEFiLM – Europe’s leading TV and movie subscription service. It follows a number of recent TV deals including BBC and ITV, which have added to the expanding collection of top TV content, together with thousands of movies, already available on LOVEFiLM Instant, from studios and distributors including Sony, Warner Bros., Entertainment One and STUDIOCANAL.

Friday, 6 January 2012

Lovefilm strikes ITV and BBC Worldwide content deals

As is being reported today on NMA, The Telegraph, The Guardian and others, we have signed new content deals to add more great TV shows to our LOVEFiLM Instant service.

British shows such as Doctor Who, Planet Earth and Inspector Morse will be available to stream to laptops, PS3, iPad, Xbox 360 and other devices after LoveFilm signed partnership deals with the BBC and ITV.

More great content that our members can watch as part of their existing monthly subscription.