Tuesday, 28 July 2009

Are online discount vouchers on the decline?

Interesting article over at Hitwise - Are online discount vouchers on the decline?

In conclusion it states the online voucher market is still huge and voucher sites are sending a significant amount of traffic to retailers. But the market is maturing fast and is no longer growing at the rate it once was.

You can see how growth has slowed this year following the massive volumes being driven at Christmas time. LOVEFiLM always held back working with voucher sites closely until this year and so far I am impressed by the ability to get a special offer in front of people, with current traffic performing as expected.

Wednesday, 22 July 2009

Any Feedback on the new validations process?

The new LOVEFiLM validations process for leads and sales on our program is proving very useful to our internal team, I wondered if affiliates had any feedback?

To remind you, we have automated most of the process of approving free trial and PAYG activity from our affiliates, enabling us to process the batches much quicker and more often. We even managed to run the report twice in the past 7 days for Tradedoubler! We should be running every week for all networks.

Are affiliates happy seeing their leads confirmed quicker? I would be keen to know what everyone thinks now, especially loyalty, cashback and any membership sites.

Friday, 3 July 2009

New promotion - Summer sorted inside and out

From Monday 6th July we will be running a special offer for our affiliates to promote. This special offer will be available to promote via banners and most links will update automatically in the interface.

This offer is a great way to position the LOVEFiLM offer alongside promotion of summar days out. Last year when we promoted this offer with selected partners it was a huge success and has been improved for this year.


Fill up on fun this summer with 2 weeks FREE access to Europe’s favourite DVD rental service and fantastic savings to the UK's top attractions.

*2 weeks of free DVD rental with over 65,000 titles to choose from
*Four 2 for 1 vouchers to the Alton Towers Resort, Chessington World of Adventures & Zoo and LEGOLAND Windsor, PLUS £15 off adult tickets to THORPE PARK.
*Four 2 for 1 vouchers to Warwick Castle, Madame Tussauds London, SEA LIFE Centres/Sanctuaries and the Dungeons.
*50% off rooms at the Alton Towers Resort Hotels
*25% off rooms at the Holiday Inn London Chessington

Be on the lookout from Monday and let us know if you have any great ideas.