Wednesday, 18 May 2011

LOVEFiLM shortlisted at The Marketing Society Awards for Excellence 2011

The Marketing Society Awards for Excellence in association with Marketing set the standard of marketing excellence in the UK. They have established their reputation as the leading marketing awards in the UK over a period of 26 years.

They are judged by an elite panel of top marketing practitioners drawn from blue chip marketing organisations. This year LOVEFiLM has made the shortlist for the E-commerce award:


  • Aviva – No one recognizes you like Aviva
  • Golden Charter – Redesign of
  • LoveFilm – 4Play: How product reposition reignited growth for LOVEFILM
  • Marks & Spencer – M&S TV
  • Premier Inn – A Truly ‘Premier’ Brand Experience
The great thing about this nomination is the team effort that we all put in. Internally we changed the way we talk about our service, but externally our affiliates, partners, agencies etc also helped out by running the new promotions and updating their sites etc. Thanks must go out to all that played a part.

LOVEFiLM is the 2nd best retail advertiser in the UK

Last night I had a great time at the A4U awards with all the big names and best people in the affiliate marketing industry. LOVEFiLM also received the Highly Commended award for Best Retailer Advertiser which was a great result. I would have loved to have won but being 2nd best retail advertiser in the UK is not to shabby, and one of the judges told me it was a very competitive category. The winner was Red Letter Days.

Also big winners on the night were Wulfy and the guys at Found, Julia and Top10, vouchercloud and of course Affiliate Window picked up quite a few.

Monday, 16 May 2011

LOVEFiLM are recruiting - Affiliate and Email Manager

I am looking to recruit an Affiliate and Email Manager to join the team at LOVEFiLM.

This role puts you in a key team driving the revenue, retention and success of LOVEFiLM. You will be able to express your ideas and plan complete campaigns and budgets. You must also be able to manage under your area of responsibility from start to finish – control over creative, tracking, briefs, execution and analysis.

The team is hard working and placed for massive growth over the next 2 years – if you are dynamic yet practical and keen to prove yourself then this could be the role for you. The key focus of the role will be:

1. UK Affiliate Networks

2. U.S. agencies with UK traffic

3. Email Marketing

4. Optimization and testing

5. Maximizing sales and ROI/LTV

If you are interested please get in touch and I can send you the job description.

No agencies please.

Friday, 6 May 2011

Spring promotion coming to a close

This is a reminder that our special spring promotion will end on 9th May - next Monday.

We automatically amended all 14 day trials to offer an extended 30 day trial for all new customers, this will revert back to 14 days as of midnight on the 9th.

Please make sure any copy you can updated to refer to 30 days is changed beck next week, or there could be an impact on conversion of traffic and increase customer queries.

We are already planning a special summer promotion that will be announced soon - something very different and that will add great value as you sell our service to your audience.

Our streaming service keeps getting better

I wanted to highlight a list of 20 great new films that our members are able to stream for free all as part of our service.

Check out the full list here but highlghts include

The Hurt Locker

The Edge of Love

Good Night and Good Luck

Con Air


All worth including in any site copy you have to promote our service. This is on top of all the big new films on DVD and Blu-ray as well as games.