Friday, 19 February 2010

Download the LOVEFiLM iPhone app

Our new iPhone add is doing very well in its first week:

Currently 51st in the overall free app charts for the UK
11th in the top free entertainment apps

I would really appreciate everyone downloading the app, having a play and giving a rating. While it is mainly for active members to manage their lists anyone can use it to search our catalogue of titles.

You can get it over at itunes

Wednesday, 17 February 2010

a4uAwards 2010 - Community Nominations Closing Friday

The fourth a4uAwards Ceremony is being held at the Grosvenor House Hotel, Park Lane, Mayfair, on the 9th June 2010.

There are 5 awards available on the night that are nominated and voted for by the Affiliate Community. These are:
- Community Choice: Publisher
- Community Choice: Account Manager at a Network
- Community Choice: Affiliate Network
- Affiliate Marketing Blog of 2010
- Community Choice: Affiliate Manager - In House or at an Agency

If you haven't done so already, make sure you submit your nominations before 5pm on Friday 19th February.

I have of course voted for Jo Halstead from i-level as Affiliate Manager as she has been handling all the UK network activity for LOVEFiLM since the end of Q3 last year. She has really helped to get more out of the program and manage much better than previously, as well as free up my time to do other things. I hope LOVEFiLM can get some more nominations this year after our highly commended achievement last year for 'Best Use of Affiliate Marketing As Part of an Integrated Campaign'.

Tuesday, 16 February 2010

LOVEFiLM? There's an app for that

Something not quite affiliate focused but still cool and tech minded, and also raising brand awareness - the new LOVEFiLM iPhone application

This is the official LOVEFiLM app to manage your list on the move. Find what you want to watch from over 65,000 titles including films, TV and games and as a member you can just films to your lists direct from the app.

The app will develop over time to add many more new features and highlights the opening up of our site via the API - more information here

Wednesday, 10 February 2010

Voucher clicks and attribution model misconceptions - Kevin Edwards presentation

I actually had 10 minutes to do some research today and decided to get around to reading Kevin Edwards' presentation from the A4U Expo last year.

If you have not read it yet I recommend you do, with the snappy title The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing

2 big points are discussed:

Voucher code sites do not just grab the sale at the last minute with the last click
- Something I have seen myself quite clearly, but obviously there is a crossover at times.

The different models and behaviour of surfers make it hard to suggest 1 universal approach for commission attribution models based on first, middle and last click
- analysis performed by i-level among others shows the skiing concept I have to question how you include non-affiliate clicks when paying a CPA. I also think the growth of cash back sites makes it even harder to split commissions. Kevin has some good examples of how the models would work for different products.

Well worth a read.

Thursday, 4 February 2010

easyCinema DVD Rental live on Affiliate Window

LOVEFiLM are pleased to announce our partnership with easy Cinema has launched the easyCinema DVD Rental program on Affiliate Window.

easyCinema Online DVD Rental provides subscribers access to over 56,000 DVD titles. We offer a money back guarantee for the first 7 days; after that there is a simple flat-rate fee for each batch of credits, starting from as little as £7.96 for 4 credits. You simply build your list from over 56,000 titles and we sent them to you to watch when you want with no late fees. When they are returned by free post we send you more.

Earn £4.00 per registration

Wednesday, 3 February 2010

LOVEFiLM Gifts - Now Live on Affiliate Window

I am pleased to announce the launch of LOVEFiLM Gifts for our affiliates to promote in time for Valentine's Day.

LOVEFiLM gifts give you access to the world of film. Not only can you rent the widest selection of DVD and Blu-ray releases, but you can also access games, cinema tickets and listings, VOD movie streaming and exclusive video interviews, reviews and film clips. It’s your film world, whenever you want, and however you want it.

With over 65,000 titles to choose from, plus free postage and no late fees, you just can’t lose. Valentine’s gifts start from as little as £16 and, if you spend over £34, we’ll send the gift in a special gift box, PLUS the choice of one of 5 DVDs (The Hangover, Away We Go, Broken Embraces, Brief Encounter and I Love You, Man) or an exclusive movie book: “1000 Films to change your life”.

Earn £4.00 per gift sold - banners have been supplied and the copy above is great for any text based promotions or listings. The Gift product can be found within the main LOVEFiLM program.

The team at i-level will be on hand to assist with queries, integration and helping you to grow your sales with the LOVEFiLM programme.
If you would like some further information please contact