Wednesday, 23 January 2008

Lovefilm and (RED) - plus new flash banners

Lovefilm are working with the company (RED) for Valentines day. (RED) are fighting the war againts AIDS in Africa, and we will be giving half of the profits from our gifting service to the cause for the Valentines Day period. We will be supplying new banners, and I would be interested in what other merchants (and affiliates) like to do to promote a good cause. Would be great to know if any affiliates specialise in supporting fund raising and charity and want to get involved.

Also have lots of new creative on Tradedoubler. We've just updated our flash banners so they reflect the new price and increased choice, as well as some cool clips from Rocky and Die Hard.

Wednesday, 16 January 2008

Affiliate Success from TV Advertising

You may have noticed on the TV again this month. Standard stuff for us, ads on Sky Sports, Uk Gold, E4 etc. What some affiliate may not know is that whenever we advertise on TV we see on increase in conversions and people signing up for a trial on affiliate websites. I know from speaking to some affiliates there is a concern that TV advertising takes away from affiliate activity and commission, but we are proving it is not the case.

Every time last year we have been promoting the service on TV we have seen affiliates close the sale and benefit from increased brand awareness. We have a lot more TV advertising planned for this year as well as some new offers and online activity, so I hope our affiliates continue to support us.

Also, are you interested in how we see our service and ideas to maximise potential from running our banners/offers? Feel free to get in touch.