You may have noticed Lovefilm.com on the TV again this month. Standard stuff for us, ads on Sky Sports, Uk Gold, E4 etc. What some affiliate may not know is that whenever we advertise on TV we see on increase in conversions and people signing up for a trial on affiliate websites. I know from speaking to some affiliates there is a concern that TV advertising takes away from affiliate activity and commission, but we are proving it is not the case.
Every time last year we have been promoting the Lovefilm.com service on TV we have seen affiliates close the sale and benefit from increased brand awareness. We have a lot more TV advertising planned for this year as well as some new offers and online activity, so I hope our affiliates continue to support us.
Also, are you interested in how we see our service and ideas to maximise potential from running our banners/offers? Feel free to get in touch.