Friday, 14 March 2008 - Retail/Leisure Business of the Year

This past Wednesday I attended the Fast Growth Business Awards in London as part of the team, hoping to win the Retail/Leisure Business of the Year Award. Not only did we win this category, but we also made the top 4 for the overall award - something we had not expected. Below are the judge's comments:

LOVEFiLM disruptive nature and meteoric growth was simply too impressive for the judges to overlook. Since forming just six years ago in 2002 it’s captured the online DVD rental market with frightening pace, harnessing a market that brought in revenues of around £65m in 2007. Determined to stay ahead of the game, LOVEFiLM has also invested heavily in the emerging digital downloads market and struck deals with a number of major film studios, as well as white label agreements with the likes of Tesco. The pace of growth and drive for innovation has come at the expense of profit, but the judges felt the founders’ acceptance of risk in a bid to rapidly capture market share, was the essence of entrepreneurial zest that the awards aim to champion.

Not only did we do well at this awards ceremony, but on the same night we also came 7th in the Media Momentum awards which aim to identify the UK’s 50 fastest growing media businesses. This is the third year running that we have been recognized in the top 50.

All of these awards and recognitions for growth have would be happen without the hard work of everyone at Lovefilm, but also the hard work of every partner and affiliate. I would like to thank anyone reading this that has worked on our affiliate campaigns or any other promotions that we have run. Our affiliates have played a key part in our growth and it is great to be able to say that our affiliate marketing is a major success.

Tuesday, 11 March 2008 back on tv - expect affiliates activity to increase 30%!

Just a quick message to tell you that is going to be back on the telly as of the 14th of this month. As those that are already on our program know - being on TV makes our affiliate activity work even better. Every time we have been on TV I have watched our affiliate numbers increase, around 30% last time in January.

30%!! - get those links up now. The TV ad is the same as our affiliate offer of a 2 week FREE trial while you can earn £10-£17.

Contact myself or your Tradedoubler contact to get involved.