Friday, 18 June 2010

World Cup Promotion getting a result

Our World Cup Promotion is in full swing out now with 1 lucky person getting £500 every day just for signing up. A winner was captured by our face to face sales team yesterday:

Remember this is being promoted via updated banners and email creative until 11th July, when hopefully England pick up the World Cup.

Thursday, 17 June 2010

LoveFilm: the 11th most visited online retailer in the UK

Hitwise have just published some data that I thought affiliates would like to know about LOVEFiLM. The full report can be found here but these are the highlights:

We are now one the top 100 websites in the UK, and last month the 11th most popular online retailer (putting us ahead of a number of big names including ASOS, Apple and HMV).

We are the second most visited movie website in the UK after IMDB.

LOVEFiLM is particularly popular with young professionals and therefore receives much of its traffic from London and other big cities such as Manchester and Glasgow.

We have less reliance on search than most, key sources of visits are social networks (8th most popular retailer visited after Facebook), email and entertainment websites – with much of the former traffic coming via affiliates

Friday, 11 June 2010

World Cup promotion is live - win £500

The new LOVEFiLM World Cup promotion is now live on Affiliate Window, giving away £500 every day. Banners and links have been updated so please go and check/grab the latest ones

Looking forward to the kick off, we have been playing football in the car park today and I was part of an England team that lost after having 2 goals disallowed. Lets hope the real team does better.

A4UAWARDS 2010 Book of the night now available

Includes a nice ad on p6 by Digital Window featuring their nominated clients and on p20 the wider marketing award showing our highly commended position.

Nice to be able to flick thought it online rather than risking everyone losing them by the time the drunken taxi rides started.

Thursday, 10 June 2010

LOVEFiLM are Highly Commended at the A4U Awards

For the 2nd year in a row we were given the high commended award in the category for the best use of affiliate marketing in a wider campaign. Sky managed to beat us to the award this year and some good natured fighting talk had been exchanged before they took the award home.

Still, nice to be highly commended again and I hear our category was very competitive in the eyes of the judges.

Well done to Affiliate Window and who picked up several awards each, while my friends at Experian/Credit Expert once again won in the finance vertical category.

Full results can be found here

Wednesday, 9 June 2010

A4U Awards tonight, wish us luck

So the big night arrives, its is the A4U awards!

LOVEFiLM is up for:

Best use of Affiliate Marketing as part of a Wider Marketing Campaign

Commission Junction for Argos

Commission Junction for Weightwatchers



Wish us luck.

Monday, 7 June 2010


Sure you are all are aware of a small football tournament coming up in a few days - maybe you got luckier than I did when I pulled out South Korea in the office sweepstakes :(

LOVEFiLM is well aware of the World Cup and we know people fall into 2 groups when it comes to watching a movie this month:

1. People looking to continue the high of the game with a great film
2. People looking to escape football fever with a great film

Either way we have it covered thanks to our range of 67,000 titles.

Win £500 every day
Not only can people sign up for our free trial this month but everyone who signs up will also have the chance to win £500 every day.

Extra Time
It’s a Watch Online free-for-all throughout the World Cup period, as we add lots of new and free films to our online range, all free for our members.

So you can rent some films, win £500 and watch a bunch of great titles from your computer, and I am not even mentioning our plans to give away Blu-ray players and a big sexy Sony TVs as well to our members.

The World Cup promotion will start on Friday 11th and run until 11th July, when hopefully we will watch England pick up the trophy. Banners and links will be updated on Friday and if you have any custom links please be sure to review and check. More information will follow later this week.

Thursday, 3 June 2010

Giving your dad a gift and getting something for yourself - new from LOVEFiLM

We have just launched our brand new gift product for Father's Day which I hope opens up our product to the massive range of affiliates selling gifts. We have made sure that this will reward everyone involved:

- Father gets a LOVEFiLM membership (4-12 months) and also a book or DVD in a nice shiny box (and all suitable dad films such as Rocky and The Hangover)
- Son/Daughter gets a £10 voucher to spend at Amazon for themselves
- Affiliate gets £4 for every gift they sell

Gifts start from just £16 so there is something to suit all budgets. We are now going to push the hell out of this with our affiliates so hope all gifting affiliates can get involved, and I can see it working for voucher affiliates as well due to the Amazon voucher you get just for buying the gift.