Thursday, 30 October 2008

Another Award Win

Last week I was lucky enough to attend the Data Strategy Awards 2008 (seriously, it was not as dull as it sounds). I was also able to get up on stage with my email and lead generation agency EDR and collect the award for Best Prospect Data Provision for the EDR/LOVEfiLM campaign. EDR won for 'The LOVEFiLM online lead generaion program' which we have been working on for nearly a year.

Thats 2 data awards, now to aim for the A4U and Revolution prizes.

Wednesday, 22 October 2008

Great A4U Expo

I had a great time at the Expo last week, and managed to take my Mac with me to write notes as the talks were going on. Once I have tided these up I plan to post some key insights from each of the speakers on here, so look out for that.

I think the highlight thought was seeing Matt Le Tissier in the bar on the final night - big boo to the Sky VIP area.

Monday, 20 October 2008

LOVEFiLM Retail Voucher code

Some good LOVEFiLM Retail good news for this week - your users will be able to get a MASSIVE 10% off from Monday 20th October until midnight on Wednesday 22nd October.

To get the 10% off everything at the LOVEFiLM shop they will need to enter HALLOWEEN at the checkout!

Personally the highlight is getting the Friday the 13th boxset (8 films) for £16.14 - each is a classic but number 6 the pick of the bunch.

Chris Perrett is the LOVEFiLM Retail Account Manager if you have any questions:

Monday, 13 October 2008

A4U Expo Tomorrow

Just been back from holiday for under a week and managed to clear some time to attend the A4U Expo for the next 2 days. Bet I am not the only one interested to seeing how the industry is dealing with the bank and credit crisis, as so far affiliates seem to be the ones bucking the trend. If anything this seems to be fueling some growth in the channel.

I'll be at the Ice Bar at the end of the last day and no doubt catching up on some emails in the Tradedoubler chill out zone (bit of a contradiction to be doing both) throughout the breaks, so hope to see some familar faces. My basic plan of attack is below, but bound to change as I look into the conferences in more detail.

Real World Affiliate Management Tips - How to Communicate, Motivate & Incentivise Affiliates Effectivley
10 Ways to Get the Most Out of your Paid Search Affiliates
Social Media - The Affiliate Advantage, The Law and The Future
Jupiter Research - Attracting & Retaining Customers in a Challenging Economy
Understanding Incentivised Traffic in Affiliate Marketing

Dare to Be Different - Affiliate Programme Brainstorming
How to Manage a Successful Affiliate Programme : Strategies from Award Winning Affiliate Managers
What the Affiliate Marketing Council can do for You
Do Incentive Sites add Incremental Value to your Programme? An example of Successful Partnerships
Payment Trends and Strategies in Affiliate Marketing
Networking Party at the Ice Bar