Monday, 13 October 2008

A4U Expo Tomorrow

Just been back from holiday for under a week and managed to clear some time to attend the A4U Expo for the next 2 days. Bet I am not the only one interested to seeing how the industry is dealing with the bank and credit crisis, as so far affiliates seem to be the ones bucking the trend. If anything this seems to be fueling some growth in the channel.

I'll be at the Ice Bar at the end of the last day and no doubt catching up on some emails in the Tradedoubler chill out zone (bit of a contradiction to be doing both) throughout the breaks, so hope to see some familar faces. My basic plan of attack is below, but bound to change as I look into the conferences in more detail.

Real World Affiliate Management Tips - How to Communicate, Motivate & Incentivise Affiliates Effectivley
10 Ways to Get the Most Out of your Paid Search Affiliates
Social Media - The Affiliate Advantage, The Law and The Future
Jupiter Research - Attracting & Retaining Customers in a Challenging Economy
Understanding Incentivised Traffic in Affiliate Marketing

Dare to Be Different - Affiliate Programme Brainstorming
How to Manage a Successful Affiliate Programme : Strategies from Award Winning Affiliate Managers
What the Affiliate Marketing Council can do for You
Do Incentive Sites add Incremental Value to your Programme? An example of Successful Partnerships
Payment Trends and Strategies in Affiliate Marketing
Networking Party at the Ice Bar

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