After being shortlisted in two categories at Monday night’s Connect Awards 2008, EDR walked away with the Best New Data Technology award for Pure Lead, their online lead generation, management and conversion software.
Fighting off competition from The Software Bureau and Digital Marketing Group, EDR took the award for their work on the LOVEFiLM online lead generation campaign, a shining example of best practice and the successful implementation of technology in a cost effective and scalable new channel.
The Pure Lead technology is used to raise data quality through real-time validation and deduping across multiple sources of data. It cuts the end-to-end process time for lead generation and ensures the swift delivery of data that is still fresh and responsive. The combination of improved data quality and dramatically reduced time to contact creates the perfect conditions for converting prospects.
Alongside our affiliate marketing I also run our lead generation and email marketing, so it was great to see my agency win this award.