LOVEFiLM has updated our PPC policy due to the growth in Google site links:
It is not permitted to have LOVEFiLM mentioned in any site links you may have appearing alongside your Adwords adverts. Generic site links are permitted however.
Please be aware of this and ensure you follow the new guidelines, all information can be found at on our merchant page over at Affiliate Window
Are affiliates starting to exploit site links more now as I have seen a growth in the general use in recent months. I wonder if other merchants are fully aware of the new way to optimise PPC conversion via affiliates or in-house PPC.
Any feedback from anyone else on this?