Tuesday, 30 August 2011

LOVEFiLM top in terms of repeat use of video on demand

Marketing Week had a good article last week, since covered by one of our affiliates choosedvdrental as well, on the trends within on-demand viewing. This included a poll of 15,000 people to see which were the most popular services.

The key highlight - 67% of those that trialled the LOVEFiLM streaming went on to use the service more than twice - making us the most successful service in terms of repeat viewing. This was much better than Sky Player, iTunes, Sky Movies Box Office and Blink Box among several other big name brands.

No comments: