For the full press release head here, but a summary of the announcement:
Microsoft and LOVEFiLM have today announced a partnership that will make LOVEFiLM part of the next generation of TV entertainment, bringing the service to millions of Xbox 360 users across the UK and Germany.
The agreement between the two leading home entertainment companies sees LOVEFiLM become an official Xbox LIVE integrated film service provider and is the next step in LOVEFiLM’s strategy for multi-platform delivery – offering streaming on the LOVEFiLM Player, through the PC, iPad®, in-home connected living room devices, PlayStation®3 and, now Xbox 360.
UK and German LOVEFiLM members will be able to instantly stream thousands of titles from major studios and independents, in addition to the rental by post service. Exclusive content available to stream includes the global phenomenon The Twilight Saga, Unknown, starring Liam Neeson and thriller Source Code, starring Jake Gyllenhaal – to name a few.
With Kinect for Xbox 360, user interaction will be made more personal and intuitive, with the ability to effortlessly control the LOVEFiLM Player App through motion, gestures and voice commands. This interactivity will revolutionise the way film fans manage their movie selection and engage with LOVEFiLM.