Best week of the year for Lovefilm's Affiliate Marketing

Last week saw the best week of the year for Lovefilm in terms of affiliate marketing - a great achievement. Although we were advertising on TV in January the current TV spots that started 2 week ago seem to be having a better halo affect on affiliate based promotions.

Considering the doom and gloom currently going around regarding the economy are people seeing affiliate marketing bucking the forecasts? I would hope affiliates promoting great savings and offers would prosper right now.