Affiliate marketing article: Survive the online jungle

I meant to post this the other week but never got to it, so am slightly late now but the article is still very interesting.

Affiliate marketing: Survive the online jungle

I took part in an interview with David Benady for Marketing Magazine to talk about brands and their use of affiliate marketing. We talked about the role of affiliates, loyalty sites and voucher codes etc.

Its worth a read for anyone in affiliate marketing with thoughts from PrezzyBox and Moneysupermarket alongside LOVEFiLM.