LOVEFiLM Validations Process

I wanted to confirm the LOVEFILM affiliate lead approval process following some tightening up of the process on out end.

We have been working on a new way to fully automate the process to be more consistent. We have also been reviewing the amount of leads and sales we pay for that are auto approved despite not renting any films, the 1 main requirement of a lead.

Leads can slip though between validations reporting due to time limits given by various networks for approving of leads. I hope our affiliates can support our new process that will see more regular reporting and approval of leads, but will also catch and reject leads that do not meet the criteria we set.

The following criteria are used to approve and deny leads and sales in relation to LOVEFiLM free trials and PAYG. This is an automated process that we every week when possible, otherwise every 2 weeks.

LOVEFiLM would like to take this opportunity to state that affiliates should not use promotional codes that they have not been approved to use. Leads will be rejected and you could be removed from our program. Our validations process will also find any examples of fraudulent activity based on the criteria used.

Summary

We will approve leads where the person has tried our service

We will reject leads where the person has not tried our service

You cannot have a 2nd FREE trial if you have already been a member of a LOVEFiLM or LOVEFiLM powered service (screen select, tesco etc)

Affiliates should be aware of the terms of our program

Validation Process for a LOVEFiLM Trial

Approved leads
Leads that have come from approved affiliate codes that pass 1 requirement:
Signed up and had at least 1 rental and added 10 films to their rental list

Rejected Leads
Leads that have not used an approved code, such as those that swapped for a different offer or sites that have promoted a direct mail code for a longer trial

Leads that have failed to pass credit card and address checks 2 weeks after sign up, meaning they are not renting or using the service as a complete lead. We email these leads to prompt sign up completion and after 2 weeks assume the sign up will not be completed.

Leads that have cancelled without renting any discs during the trial, which is more common when an incentive for signing up is being used by an affiliate

Pending Leads
Leads that have come from approved affiliate use codes that pass 2 requirements:
Leads that have not rented any discs or added any films to their list
Leads that have failed to pass credit card and address checks within 2 weeks of starting sign up, meaning they are not renting or using the service yet but we continue to email these leads to complete sign up


Validation Process for a LF PAYG and direct paying customers

Approved Sales

Sales that have come from approved affiliate use codes that pass 1 requirement:
Signed up and made 1 payment

Denied Sales
All sales in the past 20 days that have not made an actual payment, suggesting bank card issues or declined sales due to bank balance. These people are emailed to complete the sale by LOVEFiLM

All sales that cancelled before payment, due to bank balance or bank card issues. When LOVEFiLM attempted to charge the card payment was not possible. This is more common when an incentive for signing up is being used by an affiliate

Pending Sales
All sales as recent as 20 days with no payment, these people are actively targeted by LOVEFiLM to complete payment and become a full member