LOVEFiLM is pretty much always advertising on TV these days but in May we have a particularly heavy plan with increased exposure. What this means is CTR and click to sale rates for our online activity also increases and affiliates earn more money.
We have proven that TV advertising greatly helps all of our marketing and affiliates really benefit. Loyalty, comparison and email see the obvious help from the brand awareness but it also helps content sites, voucher affiliates and social games/apps. Affiliates are able to get their LOVEFiLM promotion in front of an online audience in a more timely manner and to drive the sale to completion better than other marketing activity.