Affiliates are not allowed to send traffic directly to our website
Affiliates are not allowed to use our brand name in their display URL
Affiliates are not allowed to use our brand within their title or description
Affiliates should add our brand name to their negative keyword list
Affiliates are not allowed to display their ads when our brand name or variations of our brand name are entered as search keywords (e.g. love film, lovefilms)
Affiliates are not allowed to display their ads when misspellings of our brand name are entered as search keywords (e.g. loveflim)
Affiliates are not allowed to display their ads when our brand name and another word are entered as search keywords? (e.g. LOVEFiLM coupon, LOVEFiLM deals)
You must send PPC traffic to your own site and then to us, making it clear you are not an official LOVEFiLM website.
You must use a url that is clearly not LOVEFiLM – variations such as www.lovefilmoffers.org and www.lovefilmdeals.net are not permitted.
LOVEFiLM manages PPC with our agency M2M to cover all brand terms. We only allow approved affiliates to bid around our brand terms, these are affiliates with express permission. Any other affiliate bidding on our brand or linking direct to our website will be removed from the programme and have commission withheld. Due to repeated violations we operate a zero tolerance policy.
2 comments:
So how on earth do they expect people to promote their product. PPC is not worth the effort on large brand names!!!! Lovefilm need to allow the creative talents of affiliates and allow the them to use the name., after all thats who they are promoting. Zero Tolerance - please!
We have had too many affiliates creating problems due to brand bidding, who have a much lower conversion than our own activity, costing us sales and costing more then our internal campaigns.
We are at a stage where such activity cannot be ignored and want to tidy things up.
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