Thursday, 30 June 2011

LOVEFiLM wants Gaming Affiliates

LOVEFiLM are developing a range of special offers and promotional assets for affiliates focused on gaming, we are keen to hear form as many of you as possible.

1 offer would be encouraging your users to sign up for a trial of our rental service to 'try before you buy', with a free £10 Gift Certificate also sent to spend on a game that you liked. This type of offer has proven to drive a higher conversion rate, therefore earning you more money.

Games has always been an important part of LOVEFiLM but since launching on the PS3 last year we are ensuring we increase the visibility of our offering as well as working to improve it.

In 2011 LOVEFiLM will be focusing more on the growth of games in all aspects of the business with. We are working on a new creative that we would like to get live by the end of July and would appreciate your feedback as soon as possible so that we can get everything over to you. Please find below a few up to date details about LOVEFiLM, what we offer, and of course the offer itself.

We would really to work with you so all we need from you is:
• Confirmation you would like to work with us on this offer
• What creative formats you require, size/type?
• We have built word press widget that we can customise for the games offer, is this something you could carry? To view an example please go to -
• When could we potentially go live
• Where would it be placed on your sites/content

You can check out our most recent current landing pages here and here
To get involved just send us an email

Award winning LOVEFiLM is a leading, European, entertainment subscription service and provider of online entertainment, serving 1.6 million subscribers across the UK, Germany, Sweden, Denmark, and Norway.

In January 2011 LOVEFiLM was acquired by Amazon EU SARL.

LOVEFiLM has been a pioneer in digital film delivery in the UK since launching the first download to own movie in April 2006. The LOVEFiLM Player launched in March 2010 and offers thousands of digital titles available for members to watch on their TV, PC or PlayStation®3.

What LOVEFiLM Offers - Gaming
LOVEFiLM offer excellent value with a combined games and DVD rental service where you can choose from over 7,500 unique game titles including the latest releases for the all consoles.

With so many great games in the market it is impossible to purchase them all therefore it is great to be able to rent those ones you didn’t get and if you love it you can always go on to purchase.

Non-gamers in your household will also benefit from LOVEFiLM’s huge library of 70,000+ DVD and Blu-ray movies at no extra cost. You'll also be able to watch moves instantly online or get them streamed through your PS3 or Internet connected TV.

Monday, 27 June 2011

LoveFilm sponsors Gaydar breakfast show - Promotes our Gourmet Society offer

In exciting news we are taking our summer promotion to radio today as we have developed a partnership with Gaydar Radio. This will support our Gourmet Society promotion throughout the summer alongside the ongoing inserts, field sales, email and affiliate marketing promotions.

The sponsorship started today (27 June) and will last for 13 weeks. It includes a range of on-air elements during the breakfast show, such as 10-second sponsor credits, 30-second promotional trails and sponsorship of a new "restaurant review" feature.

LoveFilm will sponsor two weekly 60-second review features, ‘ Movie Minute’ and ‘Gaydar Gaming’, as well as the existing segment ‘Friends of Dorothy Film Club’.

‘Friends of Dorothy Film Club’, a weekly film section of Neil and Debbie’s show, looks at the week’s biggest film release on DVD and Blu-Ray and asks listeners to participate through Twitter and Facebook.

A special issue of Gaydar’s monthly digital magazine Playtime, which Gaydar claims is delivered to 180,000 men, will be rebranded for LoveFilm and offer video content of the latest games and movies.

As part of the sponsorship Gaydar will create a ‘ and Lo-Profile’ wristband, which listeners can use to get into Lo-Profile, the Gaydar bar on Wardour Street, for free.

So if you didn't think we were serious about getting this promotion out via all channels you can see and hear it all over the UK now.

Thursday, 16 June 2011

Our tasty summer offer is live today - free films and discounted nights out

The big offer is now going live for affiliates - Links are updating as I type. This is giving away a FREE Gourmet Society card worth £69.95 for FREE for anyone that signs up for a FREE trial of the LOVEFiLM service. Hard to beat a free trial and a free card that saves you up to 50% at 4500 restaurants.

You can check out the offer here and below is the landing page design. If you have an idea to really drive sales and exploit this great deal please get in touch.

Monday, 13 June 2011

A Feast of Entertainment - the great new LOVEFiLM offer for the summer

It may not seem like summer right now but the warm weather is sure to return soon, just in time for the new special promotion from LOVEFiLM. We want our affiliates to get ready for a real value adding promotion for the next 2 months that will boost sales and provide a new way to sell our service. This offer will launch on Thursday 16th June.

LOVEFiLM are giving new customers a great deal for the summer – sign up for your membership and also get a Gourmet Card worth £69.95 for FREE! We are sorting your nights in with great films and games; and your nights out with great savings at your local restaurants.

What is a Gourmet Card?

The Gourmet Society dining card is a money-saving must for anyone that enjoys dining out. Currently over 250,000 people enjoy savings all year thanks to the card.

It is the hassle-free way to fantastic restaurant savings. No vouchers to print; no restricted set menus. Simply take your pick from the full menu and enjoy great deals at some of your favourite restaurants, all with one card.

What can you get with it?

Save up to 50% off at thousands of restaurants, for a whole year, with a discount dining card from The Gourmet Society.

Participating restaurants provide one of these great offers:

· 2 for 1 meals

· 50% off the food bill – great for any size group

· 25% off food AND drinks – includes alcohol

Where can I use it?

The card is accepted at over 4500 restaurants in the UK. There is a great reach across all regions so everyone can find great deals.

A Gourmet Society card entitles you to delicious deals at some of the UK and Ireland's best-loved restaurants, from national chains like Prezzo, Pizza Hut and Loch Fyne to foodie-favourites such as Malmaison Brasseries and Hotel du Vin & Bistro. There’s everything from award-winning independents (including a selection Michelin-starred fine-dining eateries) to family-friendly venues including Harry Ramsden’s.

This offer adds great value to our award winning service and it will be easy for you to promote it. We will be updating as many links automatically as possible but please get in touch with any queries or opportunities you may have. We will also be supplying updated creative for this offer for email campaigns, while the landing pages will be updated as well to reflect this great deal.

Remember that you still get the full LOVEFiLM experience plus this great extra way to save money:

Britain's largest range of films and games (70,000+)

FREE first class post for DVD, Blu-ray & Games rental

1000s of films to stream instantly to your PC, TV or PS3™ at no extra cost

No late fees or fixed contracts - cancel anytime

Thursday, 9 June 2011

LOVEFiLM wins the E-Commerce Marketing Society’s Award for Excellence

On Monday night LOVEFiLM won the E-Commerce Marketing Society’s Award for Excellence on a fun night in central London. This is a truly fantastic achievement as these awards are established as one of the marketing leading awards in the UK.

The specific category we won was open to any business with an internet site including the other shortlisted brands of M&S, Aviva and Premier Inn. While this was a marketing award it was won for work completed across the entire business as we changed the way we speak about our service and embrace the role that digitial content plays for our service. We had a really strong case and the judges said we were a clear winner in the category.

Here I am with my colleagues Marie, Eva, Russell and the host Alastair Campbell

Monday, 6 June 2011

Still recruiting - Affiliate and Email Manager

I am back from a much needed holiday and looking to pick up on the recruitment of a new Affiliate and Email Manager to join the team at LOVEFiLM.

The full job spec can be found here - - keen to hear from anyone interested or to have any referrals. I plan to start interviewing ASAP now back in the office.

This role puts you in a key team driving the revenue, retention and success of LOVEFiLM. You will be able to express your ideas and plan complete campaigns and budgets. You must also be able to manage under your area of responsibility from start to finish – control over creative, tracking, briefs, execution and analysis.

The key focus of the role will be:

1. UK Affiliate Networks

2. U.S. agencies with UK traffic

3. Email Marketing

4. Optimization and testing

5. Maximizing sales and ROI/LTV

LOVEFiLM launch our first affiliate widget

We’re very excited to announce the launch of the first LOVEFiLM affiliate widget

Designed to run on WordPress sites, the widget (plug in) uses the LOVEFiLM API to display the latest and most popular titles available from LOVEFiLM, automatically updating with the newest releases.

You can see the widget in action over on; a rather fine movie blog, where you’ll find the LOVEFiLM widget gracing the right hand side of each page.

Each and every sign up that your widget refers will earn you £7.50 in commission. The more you refer, the more you earn!

For more information on how to install the widget on your site, please visit: