Monday, 1 December 2008

LOVEFiLM and PPC Policy

In the past 3 weeks LOVEFiLM has seen increased PPC activity by affiliates that have not been approved to do so. This has included affiliates bidding on our brand name, variations on the name, using our URL and also using misleading copy.

I want to reiterate that no affiliates should ever be bidding on our brand or URL without express approval. Not only will it drive up our own CPC costs but it will lead to affiliate relationships being terminated and our relationship with super affiliates and affiliate networks being reviewed.

LOVEFiLM, our online agency and myself are not willing to tolerate affiliates brand bidding or moving around networks hoping to not get caught. Below is a clear outline or our position for PPC on all search engines.

Voucher Codes

Please be aware that you can only promote voucher codes through the LOVEFiLM affiliate programme if you have been given explicit permission by either LOVEFiLM. Promoting voucher codes which have not been made available will result in the removal of commissions and ending your affiliate relationship with LOVEFiLM. You should not be promoting the standard 2 week trial as a voucher code in any way on search campaigns or as a way to drive traffic to a voucher site.

Keyword Policy

Keyword Policy LOVEFiLM request that affiliates do not bid on our brand name, or use the display URL or We also ask affiliates to not bid on similar and combinations such as I Lovefilm, lovefilms, Love Film Uk,, Love Film Com, LOVEFiLM.COM and Lovesfilm. This is in competition with our own search campaigns and adds no value.

Other than this affiliates can bid on generic terms such as ‘DVD rental’ and ‘free Dvd rental trials’ and affiliates can also bid on film titles and actor names. Anything that is not LOVEFiLM specific is acceptable activity. All search traffic should be driven via your own pages and not direct to or or any variations and URL extensions as this conflicts with our own campaigns. Affiliates should also use not clone our existing adwords campaigns, you must use your own copy. Affiliates should have a page of information or comparison page to improve response, such as listing the many benefits of our service:

UK's largest selection, over 65,000 titles
All the latest releases ever week on every format – DVD, HD-DVD and Blu-ray
Every classic you can think of and many more you forgot about TV series & documentaries – watch them in order or rent episodes you want
Games can be added to packages (PS2, PS3, PSP, Xbox 360, Nintendo Wii, Nintendo DS)
No due dates – keep the films as long as you like No postage costs – we send them for free and post back is free
No late fees - ever Cancel anytime, no obligation to stay

Affiliates breaking the keyword restrictions may be removed from the program and will not be paid for leads.

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