Friday, 23 January 2009


MAY THE POST BE WITH YOU this morning…film fans across the country have been left rubbing their eyes after their post was hand-delivered by the likes of Batman, Shrek and Star Wars Storm Troopers., the revolutionary online DVD-by-post rental service, joined forces with the Royal Mail to dress their postmen and women as film characters for the day to mark the company blasting past their one millionth subscriber milestone.

LOVEFiLM has transformed the film rental industry since its launch in 2004 and despite the current recessionary gloom membership over the last six months has continued to soar by a record 20%. In the last month alone the company registered its highest number of new subscriptions, seeing the total membership sail past the one million mark.

Simon Calver, CEO of, comments:

“We’re delighted Royal Mail has marked our milestone by encouraging its postmen and women to deliver their rounds dressed as their favourite film characters. In less than five years we’ve grown from a UK kitchen-table business to the UK’s third largest home entertainment subscription service – offering unrivalled choice, value and convenience that has genuinely changed the way people consume film. There is no doubt that the ‘staying in is the new going out’ trend is perfectly suited to the LOVEFiLM offering, and with people now spending more time at home we are providing access to the biggest film collection in Europe. With over 65,000 unique titles, no late fees, subscription packages from £3.91 as well as the largest online film community, if ever there was a right product, at the right time, it is LOVEFiLM,com. We’re looking forward to welcoming the next million!”

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