Tuesday, 26 May 2009

A 2nd A4U award nomination

Well I went off on a long weekend break and missed the final A4U nomination annoucements, and missed our 2nd nomination. I only found out about this on Saturday on the e-consultancy/LOVEFiLM Google alerts.

Retail (merchant)

• Argos
• JD Williams
• Red Letter Days

So we are up against Argos in both categories, which could make for a fun rivalry. All the entries are strong though, and Prezzy Box is a fun gift site with a great ipoints partnership.

We are nominated for the way we have used radio, viral and traditional affiliate channels to grow our rental offering hugely year on year, as well as promoting PAYG, gifts and The LOVEFiLM Shop.

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