Thursday, 5 March 2009

Brands that are thriving in a recession

Marketing Magazine has a nice article on brands that are thriving in the recession:

Alongside and The Economist is our very own LOVEFiLM with a quote from the always quotable Simon Morris.

The three words that repeatedly come up during LoveFilm's customer research are, says Morris, range, convenience and value. 'In this climate, range becomes less important [to consumers than] value.' Members are also returning discs faster and renting more of them, but this trend is as much to do with the long winter nights as it is the recession.

An article worth checking out as it has some other information on how we are doing right now.

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